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Humans and Technology Must Win Together, Too

Sales Pop!

Data entry, data aggregation, data analysis, data enrichment, product tracking from manufacturing to delivery to customer—all of these and many other functions are impossible without technology. I predict that by the year 2030, innovations and advancements will be growing so fast we won’t be able to comprehend them.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Share a real customer unboxing. Upload CRM lists to target existing leads and customers. Use engagement-based custom audiences people who interact with your social content, watch videos, or click previous ads. Build lookalike audiences based on your highest-value customers. Third-party targeting is unreliable.

CTR 91
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Customer journey orchestration: What it is and why marketers should care

Martech

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?

Customers 101
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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

ABM enables marketers to create customized content and messaging for each targeted account, fostering stronger connections. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Enhanced personalization: Personalization is crucial in today’s digital landscape.

B2B 111
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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

ABM enables marketers to create customized content and messaging for each targeted account, fostering stronger connections. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Enhanced personalization: Personalization is crucial in today’s digital landscape.

B2B 96
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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

Here are some of the cashless payment predictions in the report: Cashless transactions will grow fastest in Asia-Pacific, increasing by 109% from 2020 to 2025, and then by 76% from 2025 to 2030, followed by Africa and Europe. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.