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Marketing automation tools : Customer journeys require automated communication. Tools like HubSpot and Marketo are used to create personalized messaging based on customer behavior, preferences and other data points. consumers said there was no excuse for a poor customer experience, according to a survey by Telus International.
It shows up as a conversational AI interface integrated with your everyday workflow, whether it’s a customerrelationshipmanagement (CRM), email, or other system specific to your industry. That, the report predicts, will propel massive productivity gains to the tune of 200 billion hours saved annually by 2030.
The market for helping companies better serve their customers is vast. contact center software market alone was valued at nearly $24 billion in 2021 and is projected to grow 23% by 2030. These platforms focus on improving the lifetime value of a customer by identifying when and where support is needed the most.
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