Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. It’s also increasingly digital. How does CJO help marketers?

Customers 101

Customers Cross-sell Technology Technology 101

Salesforce

FEBRUARY 26, 2024

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part?

Retail 88

Retail CRM Contract Gaming 88

Salesforce

OCTOBER 9, 2024

It evaluates and refines the plan, extracting data from customer relationship management (CRM) and other systems. There are already a handful of out-of-the-box agents for customer service, commerce, sales coaching, and more. billion this year to $47 billion by 2030. But agentic AI is very different.

Pharmaceutical 122

Pharmaceutical Technique Transportation Healthcare 122

Martech

JULY 13, 2022

Great customer service helps you retain customers, attract new business, and increase customer lifetime value. Customers who feel supported — and seen — are more likely to stick around. In B2B marketing, caring for customers is often referred to as “customer success.”

Service 106

Service Customers CRM Customer Relationship Management 106