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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. And 68% believe they’ll be able to include “AI characters based on their friends.”

Campaign 111
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Customer journey orchestration: What it is and why marketers should care

Martech

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?

Customers 101
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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

These same people also identified lingering issues that prevented them from doing so: the higher prices of eco-friendly products and inconvenience ranked highest, with more than 60% of those surveyed thinking that living a more sustainable, eco-friendly lifestyle was more expensive overall. In a Southern Cross University survey of U.S.

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Catch Up on the Top Sessions from SaaStr Money 2021!!

SaaStr

Cecily Sackey, Senior Customer Success Manager @ Capchase & Alex Pedraza, Head of New Business @ Capchase. How to Move Upmarket and Serve Multiple Customer Segments at the Same Time with Square’s Global Head of Sales. The Future of InsureTech: What InsurTech will look like in 2030 with Metromile’s CEO.

Finance 108
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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

By 2030, consumer spend on digital goods and services is predicted to be $2.2 You need 50M active free users to build a paid business, no matter the price. If that’s you, you’re flushing customers down the tube. On the customer side, the single most important moment for keeping a customer is the moment they found you.

Growth 119
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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Currently 6% of US homeowners have solar ( ~14m households), and the American residential solar market is forecast to grow at a 15%+ CAGR through 2030. Train cleaning teams. There are already 17.4k

Niche 73
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3 Ways AI and Machine Learning Will Affect Sales (& How to Prepare)

Sales Hacker

trillion to the world by 2030. It ranks a likely-to-purchase customer and guides salespeople on what to do or say next to their leads. Sales begins with the relationship between the customer and the business. The customers you’re selling to are evolving, and so should you if you want to make sales. And it works.

SQL 122