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What marketing can teach the enterprise about AI

Martech

Connecting AI investments to business outcomes To maximize genAI’s potential, CMOs must link AI initiatives to measurable business outcomes, such as increased revenue and enhanced customer experiences. It also delivers softer benefits, such as improving customer satisfaction and reinforcing the brand’s innovation values.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. And 68% believe they’ll be able to include “AI characters based on their friends.”

Campaign 113
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How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, Glean, and Unusual Ventures

SaaStr

They want to use AI to improve the products they sell to their customers. Some of the biggest use cases for AI in the enterprise are across customer support, sales and marketing, and engineering — ie helping developers test code and troubleshoot issues. Enterprises are looking for two big themes.

Retail 114
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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

The market for agents is expected to hit $47 billion by 2030, reflecting the demand for technologies that enhance efficiency and productivity, augment human potential, and take action autonomously. Should they be represented by an avatar or even a real person? Productivity over personality Agents represent the next major leap in AI.

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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce

This means reducing emissions first by half by 2030 and to near zero and removing any residual emissions by the middle of the century. Body: Help your company reach carbon neutrality faster with Salesforce Customer 360 solutions. We need to develop and invest in other long-term technologies we’ll need past 2030.”.

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2024 B2B trends: 6 key areas for marketing success

Martech

It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

B2B 111
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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance. Personalization: Tailoring experiences for maximum impact Enhancing customer experience (CX) should be a top priority for B2B marketers.

B2B 108