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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. Omilia’s Pathfinder is designed to reduce conversational AI deployment times.

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3 actions to prepare for machine customers in service organizations

Martech

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Machine customers are proliferating.

Service 98
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Humans and Technology Must Win Together, Too

Sales Pop!

Data entry, data aggregation, data analysis, data enrichment, product tracking from manufacturing to delivery to customer—all of these and many other functions are impossible without technology. I predict that by the year 2030, innovations and advancements will be growing so fast we won’t be able to comprehend them.

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Customer journey orchestration: What it is and why marketers should care

Martech

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?

Customers 101
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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. In 2020, CEO Marc Benioff led a consortium of companies in an initiative to plant one trillion trees by 2030. Build a sustainable business model.

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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

The market for agents is expected to hit $47 billion by 2030, reflecting the demand for technologies that enhance efficiency and productivity, augment human potential, and take action autonomously. Mandates aside, the best practice is to immediately identify the use of AI with any customer interaction. “You

UX 122
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Wearables and mobile devices with AI-powered services provide fitness and healthcare monitoring and analytics today. Personalization and customization of physical augmentations could be costly and highly regulated. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. What’s happening?