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Acquisitions signal agencies are betting on influencer marketing

Martech

million creators, including 90 percent of influencers around the world with more than 1 million social media followers. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Email: Business email address Sign me up! Processing.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Buckle up your simulated seatbelts, the brave new world is right around the corner. The new automated follow-up actions feature initiates workflow tasks based on AI summaries. Email: Business email address Sign up now Processing.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

CPMs go up, CTRs drop and conversions stall. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. While above-the-fold CTAs often perform better, some pages convert best when the CTA follows a benefits section. Email: Business email address Sign me up! So, simplify the conversion path.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Oftentimes, there are inflection points and wild cards that shake up an industry,” says Resnick. More detail on three of the disruptions includes the following: No. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. A “tapestry” of interconnected strategic assumptions. Opportunities.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Here are three ideas you can build upon to clean up today: 1. by 2030, with eco-friendly, biodegradable options driving sales. And the cleaning industry definitely fits the bill.

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3 Ways AI and Machine Learning Will Affect Sales (& How to Prepare)

Sales Hacker

trillion to the world by 2030. This could be something like the most common emails that are sent daily or the type of follow up messages to send at any point in time. If you don’t get ready for AI and ML now, you’ll most likely end up leaving too much on the table. There’s little doubt that AI is on the rise.

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