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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Buckle up your simulated seatbelts, the brave new world is right around the corner. The new automated follow-up actions feature initiates workflow tasks based on AI summaries. Email: Business email address Sign up now Processing.

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2024 B2B trends: 6 key areas for marketing success

Martech

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B 108
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How to accelerate your marketing career using generative AI now

Martech

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. These generative AI-enhanced capabilities all deliver on your B2B customers who want self-serve research and content consumption before engaging with a sales representative. The AI revolution screams career opportunity. No worries.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. You should be!

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4 Ways to Make Disability Part of the Equality Conversation

Salesforce

The global talent shortage isn’t easing up anytime soon. A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. include people with disabilities, representing an opportunity for organizations committed to diversity, equity, and inclusion. One-third of households in the U.S.