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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Buckle up your simulated seatbelts, the brave new world is right around the corner. Buckle up your simulated seatbelts, the brave new world is right around the corner. Email: Business email address Sign up now Processing.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

Represent 125
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Oftentimes, there are inflection points and wild cards that shake up an industry,” says Resnick. More detail on three of the disruptions includes the following: No. Wearables and mobile devices with AI-powered services provide fitness and healthcare monitoring and analytics today. Technological trend: Augmented human experience.

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Here are three ideas you can build upon to clean up today: 1. Differentiate yourself by offering discounted subscription cleans, eco-friendly detergent options, and winning customer service. ?

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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries. requires an extensive understanding of finance to back it up. requires an extensive understanding of finance to back it up.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. With this information, you are set up to make an informed decision. Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy.

B2B 111
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2024 B2B trends: 6 key areas for marketing success

Martech

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

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