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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

Represent 125
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Oftentimes, there are inflection points and wild cards that shake up an industry,” says Resnick. Trust/Ethics. More detail on three of the disruptions includes the following: No. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. Social/Cultural. Regulatory/Legal.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Follow the money. To get to the heart of what enterprise B2B marketers need to care about when it comes to the metaverse, we need to follow the money. Read next: How B2B marketers can leverage the metaverse.

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How to accelerate your marketing career using generative AI now

Martech

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. There are so many tools to use in your everyday life that will help you get up to speed to understand how AI works and what’s possible. is the fastest, biggest shift I have been a part of in my lifetime. No worries.

GTM 101
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How 6 Brands Use Instagram Live in Their Marketing Strategy

Hubspot

The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. When a user goes live, Instagram notifies their followers and highlights their profile picture in the Stories section, making it appear first in line on their followers’ feeds. How 6 Brands Use Instagram Live.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030. This allows for swift changes in marketing and sales strategies if predicted figures are up to par.