Martech

FEBRUARY 21, 2025

Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. The audience you thought would convert isnt responding. Neither guarantees results.

CTR 83

CTR Gambling Click Through Rate Niche 83

SaaStr

DECEMBER 9, 2020

Okta was niche. But … if it yields additional growth, that lets you hire more product people #itscomplicated. But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. June '20: $91 billion.

Niche 122

Niche Start-ups Up-sell Gaming 122

Hubspot

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries. But locking in on a role you can secure and grow in can be tough.

Pharmaceutical 85

Pharmaceutical Transportation Manufacturing Finance 85

Hubspot

DECEMBER 11, 2019

As a marketer who specializes in audience growth, I sway with the 44% of people who think that the same tactics won't work on both groups -- at least not forever. By 2030, 75% of the workforce will be made up of millennials. But is either group of consumers right about their perceptions?

Education 101

Education Finance Campaign Drivers/motivators 101