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Acquisitions signal agencies are betting on influencer marketing

Martech

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

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Cloud is Eating all of Technology and Software… Is it Sustainable?

SaaStr

If you’ve been to any recent SaaStr Annuals, you’ll know that one staple of the event is Byron Deeter of Bessemer Venture Partners launching the latest edition of Bessemer’s State of the Cloud — live. By 2030, it is predicted to take over all technology and software.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Just as the internet launched a new digital era, COVID-19 has triggered a new work age. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. The Royal Society estimates that digital can account for one-third of GHG reduction in the UK by 2030. Gartner strategic assumption.

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2024 B2B trends: 6 key areas for marketing success

Martech

Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). This can also help create mental availability on mediums other than desktop.

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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). This can also help create mental availability on mediums other than desktop.

B2B 108
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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Google has been relatively quiet regarding their efforts to leverage immersive technologies after they attempted launching Google Glass and Google Lively. So that leaves us with Google and Microsoft.

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Celebrating 20 Years of Dreamforce: 5 Reasons to Join Dream Quest 2022!

Salesforce

Net Zero Marketplace : The global voluntary carbon market is predicted to grow from $1B in 2021 to $50B by 2030*. Our Trailblazers have earned more than 57 million badges since we launched in 2014! Three days streaming live on two channels with 72 hours of content, global takeovers, and 200+ on-demand episodes.