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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Wearables and mobile devices with AI-powered services provide fitness and healthcare monitoring and analytics today. Just as the internet launched a new digital era, COVID-19 has triggered a new work age. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. What do we see already?

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2024 B2B trends: 6 key areas for marketing success

Martech

Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB).

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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB).

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Google has been relatively quiet regarding their efforts to leverage immersive technologies after they attempted launching Google Glass and Google Lively. So that leaves us with Google and Microsoft.

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Celebrating 20 Years of Dreamforce: 5 Reasons to Join Dream Quest 2022!

Salesforce

Net Zero Marketplace : The global voluntary carbon market is predicted to grow from $1B in 2021 to $50B by 2030*. It unifies customer data across all channels and interactions into a single, real-time customer profile, and supercharges Einstein’s AI capabilities and Flow’s automation services with real-time data.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

Here are some of the cashless payment predictions in the report: Cashless transactions will grow fastest in Asia-Pacific, increasing by 109% from 2020 to 2025, and then by 76% from 2025 to 2030, followed by Africa and Europe. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Salesforce

Instead, they want the ability to personalize their cars and services and move seamlessly between in-person and digital channels. Easily integrate scalable commerce services like AI personalization, search, SEO, marketing, and more into a purpose-built digital experience. Fifty percent of car buyers now begin their journey online.