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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

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2024 B2B trends: 6 key areas for marketing success

Martech

A strategic content approach helps build lasting connections with your audience. Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

A strategic content approach helps build lasting connections with your audience. Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). Dig deeper: Guide to PPC top-of-funnel reporting 2.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. That’s a huge market attracting enterprise tech companies and investors alike. “How?”

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XR + AI: 5 tools driving today’s content revolution

Martech

Launching dedicated marketing campaigns to reach the Gen-Z audience. They have launched an NFT plug-and-play platform called Highloop which allows marketers to easily create branded collectibles that don’t require coding skills or a cryptocurrency wallet. Creating digital collectibles and NFTs. Spatial.io

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 The Agentic Enterprise: How Integration Fuels the Future of AI We Launched an Agent Across Our Site Here’s What We Learned How To Be an Agentblazer and Drive Agentforce Success With AI Certifications How do you get there? The result?

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5 Myths About Autonomous Agents

Salesforce

Unlike chatbots, agents can process vast amounts of data, make decisions, and learn from their environment, allowing them to manage workflows, optimize processes, and make strategic recommendations. billion this year to $47 billion by 2030. The market for agents, the firm predicts, will soar from $5.1