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What marketing can teach the enterprise about AI

Martech

To head off employee concerns: Create a community of discovery: Have monthly meetings to help early adopters on your team share how they use genAI applications, both within the enterprise and at home. The Institute for the Future and Dell Technologies predicts that 85% of the jobs in 2030 haven’t been invented yet.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Explore compatibility with assistive technologies to ensure you are meeting your target audience’s information processing needs.

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Adtech’s approaches to greener marketing

Martech

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. HSBC Bank aligning green operations with portfolio. The company Scope3’s name is a nod to this term.)

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. High-traffic areas like restaurants and offices must meet hygienic standards, but small businesses often can’t afford a full-time janitor. The baby wipes industry is forecast to reach ~$6.7B

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Catch Up on the Top Sessions from SaaStr Money 2021!!

SaaStr

The Future of InsureTech: What InsurTech will look like in 2030 with Metromile’s CEO. Invent a new type of auto insurance called fractional insurance to meet changing consumer needs and mobility methods, such as car-sharing.- Dan Preston, CEO @ Metromile. Traditional insurance is unprepared for the modern world.

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Top 25 SaaStr Tweets / Short-Bites of 2020

SaaStr

But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. The secret to how venture investing works: You meet with 50-1000 startups a year. Often, before the 1st meeting, or within 20 minutes. That's not great.

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

We need to cut emissions in half by 2030 and to near zero by 2050. Next, by examining third-party ratings and other independent evaluations, organizations can understand the impacts of their carbon credit purchases and ensure that they meet or exceed quality standards. Challenge 2: We need more high-quality carbon credit projects.