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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Explore compatibility with assistive technologies to ensure you are meeting your target audience’s information processing needs. Dominate the social platforms Facebook and X.

Represent 133
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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. High-traffic areas like restaurants and offices must meet hygienic standards, but small businesses often can’t afford a full-time janitor. Start a solar panel cleaning biz.

Niche 73
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Top 25 SaaStr Tweets / Short-Bites of 2020

SaaStr

Okta was niche. But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. The secret to how venture investing works: You meet with 50-1000 startups a year. Often, before the 1st meeting, or within 20 minutes.

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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries. But locking in on a role you can secure and grow in can be tough.

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Privacy plus personalization: The new frontier of digital advertising

Martech

The UID is intended to meet audience privacy standards while enabling marketers to continue targeting consumers with personalized ads across the digital supply chain. A renewed focus on keywords allows brands to target niche audience interests with brand-safe and privacy-compliant precision.