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What marketing can teach the enterprise about AI

Martech

Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Explore compatibility with assistive technologies to ensure you are meeting your target audience’s information processing needs.

Represent 133
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Adtech’s approaches to greener marketing

Martech

For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As The company pledged its operations will be net zero by 2030, and its portfolio by 2050. But these improvements have to make business sense as well.

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Top 25 SaaStr Tweets / Short-Bites of 2020

SaaStr

Product-market fit isn't one of them. Startups generally are either sales-focused or product-focused. But … if it yields additional growth, that lets you hire more product people #itscomplicated. The secret to how venture investing works: You meet with 50-1000 startups a year. Seed: can write off any deal.

Niche 122
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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. High-traffic areas like restaurants and offices must meet hygienic standards, but small businesses often can’t afford a full-time janitor. Each clean costs ~$25 per panel.

Niche 73
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Catch Up on the Top Sessions from SaaStr Money 2021!!

SaaStr

The Future of InsureTech: What InsurTech will look like in 2030 with Metromile’s CEO. Invent a new type of auto insurance called fractional insurance to meet changing consumer needs and mobility methods, such as car-sharing.- Dan Preston, CEO @ Metromile. Traditional insurance is unprepared for the modern world.

Finance 111
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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

The market for agents is expected to hit $47 billion by 2030, reflecting the demand for technologies that enhance efficiency and productivity, augment human potential, and take action autonomously. Productivity over personality Agents represent the next major leap in AI. This helps you focus on the user’s needs.

UX 122