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Customer journey orchestration: What it is and why marketers should care

Martech

Customer relationship management (CRM) software : The relationship between customer and brand continues even after the buying journey has ended. CRM platforms like Salesforce and SugarCRM can manage relationships, track customer interactions and activity, and foster ongoing engagement. What’s next for CJO?

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5 Business Uses for an AI Copilot

Salesforce

It shows up as a conversational AI interface integrated with your everyday workflow, whether it’s a customer relationship management (CRM), email, or other system specific to your industry. That, the report predicts, will propel massive productivity gains to the tune of 200 billion hours saved annually by 2030. The best part?

Retail 89
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4 Ways Digital Sales Rooms Transform Wealth Management

Highspot

The wealth management industry is going through a remarkable transformation driven by the rising expectations of high-net-worth clients. Demand is expected to exceed $500 billion by 2030 , doubling the market size since 2021. This surge offers extraordinary opportunities and challenges for firms.

Clients 52
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Customer Service and Success: What they are and why marketers should care

Martech

Technology, as is often the case, is helping companies meet customer expectations around customer service and success, bridging communications across multiple channels and devices, and setting customers up for better buying experiences. Another study by Statista revealed that between 2016 and 2020, 40% of U.S.

Service 101