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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Represent 133
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Adtech’s approaches to greener marketing

Martech

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. HSBC Bank aligning green operations with portfolio. The company Scope3’s name is a nod to this term.)

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. That’s a huge market attracting enterprise tech companies and investors alike. “How?”

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How the Workplace Could Change for Marketers in 2020 [and Beyond]

Hubspot

For example, it may be harder to coordinate meetings or you may have trouble with team building. While technical skills relate to completing a more structured task, such as math, coding, or physically assembling products, soft skills often rely on context, the mind's ability to adapt to certain situations, and occasionally strategic planning.

Negotiate 101
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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Strategic framework for marketing to Gen Z I’ve developed a framework for marketing to Gen Z based on my work with cutting-edge wellness tech brands. Thats double the speed of previous generations.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030. Likewise, solutions like Uniphore Q empower online sales meetings by validating a buyer’s sentiment toward offers and value propositions in real time with a shocking 99.83% accuracy. billion in 2021 and is projected to reach USD 11.53

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9 Essential Certificates for Consultants

Hubspot

million people will be needed each year to fill all the project management positions that will open by 2030. This is an internationally recognized certification in the fields of financial accounting and strategic management. Strategic project planning. Facilitating productive meetings. Creating a budget for a business.

Consult 69