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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

Represent 133
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Catch Up on the Top Sessions from SaaStr Money 2021!!

SaaStr

Eric Sager, COO @ Plaid & Kate Rooney, Technology Reporter, CNBC. The Future of InsureTech: What InsurTech will look like in 2030 with Metromile’s CEO. Learn how Metromile embraces this future with technology to: – Adapt prices to focus on actual use to be more fair and dynamic for consumers.-

Finance 111
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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

One of the great things about AI agents is that you can easily converse with the technology as if it were a person. These help ensure there’s always a bold line between human and technology. You may be led to believe it’s a real person, and when you realize it’s actually a piece of technology, feel frustrated and lose trust.

UX 122
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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. “How?” ” you might ask.

B2B 122
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Addressability is a ‘slow-motion train wreck,’ says IAB CEO

Martech

” This was the mantra repeated again and again by IAB CEO David Cohen in his opening keynote address to the Annual Leadership Meeting convened this week, both virtually and in-person, in New York City. By 2030, he said, more than 85 million tech jobs could go unfulfilled. “What does it have to do with diversity? Everything.”

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Adtech’s approaches to greener marketing

Martech

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. HSBC Bank aligning green operations with portfolio. The company Scope3’s name is a nod to this term.)