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What marketing can teach the enterprise about AI

Martech

To head off employee concerns: Create a community of discovery: Have monthly meetings to help early adopters on your team share how they use genAI applications, both within the enterprise and at home. Sensitize employees to major concerns, enhance trust in the organization and build employees’ sense of capability.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. This is especially true in large urban centers.

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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

The market for agents is expected to hit $47 billion by 2030, reflecting the demand for technologies that enhance efficiency and productivity, augment human potential, and take action autonomously. You may be led to believe it’s a real person, and when you realize it’s actually a piece of technology, feel frustrated and lose trust.

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Addressability is a ‘slow-motion train wreck,’ says IAB CEO

Martech

” This was the mantra repeated again and again by IAB CEO David Cohen in his opening keynote address to the Annual Leadership Meeting convened this week, both virtually and in-person, in New York City. By 2030, he said, more than 85 million tech jobs could go unfulfilled. Get the daily newsletter digital marketers rely on.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

We need to cut emissions in half by 2030 and to near zero by 2050. Next, by examining third-party ratings and other independent evaluations, organizations can understand the impacts of their carbon credit purchases and ensure that they meet or exceed quality standards. Challenge 2: We need more high-quality carbon credit projects.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. They are one of the least trusted companies out there today, and I can’t see any enterprise wanting to risk the trust of their employees, partners, and customers.

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