Martech
FEBRUARY 21, 2025
Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. The audience you thought would convert isnt responding. Neither guarantees results.
Martech
APRIL 25, 2024
Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.
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Hubspot
FEBRUARY 12, 2024
To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. You can target the big boys (Kohl’s, IKEA, Whole Foods), or niche down into residential. by 2030, with eco-friendly, biodegradable options driving sales. Start a solar panel cleaning biz.
SaaStr
DECEMBER 9, 2020
Okta was niche. But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. June '17: $8 billion June '18: $18 billion June '19: $34 billion. June '20: $91 billion. I remember when. Salesforce was worth $2b.
Hubspot
MARCH 8, 2023
So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries. But locking in on a role you can secure and grow in can be tough.
Hubspot
DECEMBER 11, 2019
By 2030, 75% of the workforce will be made up of millennials. You'll also want to zone in on the niche social media platforms that they commonly use, such as Instagram, YouTube, TikTok on Snapchat. In 2019, many millennials are working or are enrolled in higher education.
Martech
APRIL 1, 2024
A renewed focus on keywords allows brands to target niche audience interests with brand-safe and privacy-compliant precision. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.
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