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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. A recent Gartner survey found that only 38% of organizations have a formal process for this type of trendspotting. A “tapestry” of interconnected strategic assumptions.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Paid social ads arent a gamble when built strategically. Processing. Your ROAS or CPA is within goal. If the cost per acquisition is too high, scaling will burn budget without results. Sudden spikes can break optimization.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. Email: Business email address Sign up now Processing.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. The personalized approach tends to resonate more with decision-makers, facilitating the sales process. Business email address Subscribe Processing.

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Adtech’s approaches to greener marketing

Martech

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. Email: Business email address Sign up now Processing. HSBC Bank aligning green operations with portfolio.

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Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. The personalized approach tends to resonate more with decision-makers, facilitating the sales process. Business email address Subscribe Processing.

B2B 96
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2024 B2B trends: 6 key areas for marketing success

Martech

A strategic content approach helps build lasting connections with your audience. While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot. Business email address Subscribe Processing.

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