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Acquisitions signal agencies are betting on influencer marketing

Martech

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

A recent Gartner survey found that only 38% of organizations have a formal process for this type of trendspotting. For example, it prompts IT leaders to look beyond just impactful technology trends. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce

To start, here are some clarifying definitions: Carbon removal happens when carbon dioxide is captured from the atmosphere, through various emerging technologies and natural carbon sinks. Investing in new technologies to scale carbon removal will help better position the world for a time after reaching net zero.

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3 points to consider before implementing a CDP

Martech

In my career, I have helped companies implement billions of dollars of technology. through 2030. And, if your answer is “technology,” that’s a cop out. The budget should include allowances for changes in the people-side and process-side, as well as, technology. Business email address Subscribe Processing.

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3 Ways AI and Machine Learning Will Affect Sales (& How to Prepare)

Sales Hacker

The stressful lead scoring and nurturing in the sales process is gradually becoming a soft work. trillion to the world by 2030. These technologies relate to sales as it helps to boost leads and close deals through standardization, automation , and optimization of the sales process. The Power of Automation.

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