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How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, Glean, and Unusual Ventures

SaaStr

They want to use AI to improve the products they sell to their customers. How are you going to measure that this thing is actually good enough for a production deployment? Salespeople, marketing, HR, and engineering all want the tech, so the CIO has become the focal point to bring a product in. I want to try it on my chatbot.’

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

These same people also identified lingering issues that prevented them from doing so: the higher prices of eco-friendly products and inconvenience ranked highest, with more than 60% of those surveyed thinking that living a more sustainable, eco-friendly lifestyle was more expensive overall. In a Southern Cross University survey of U.S.

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What marketing can teach the enterprise about AI

Martech

Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. Digital helps advance sustainability beyond compliance to new products and industry/cross-industry ecosystem performance. The Royal Society estimates that digital can account for one-third of GHG reduction in the UK by 2030.

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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce

Carbon capture and use (CCU) occurs when captured carbon dioxide gets used in commercial products. This means reducing emissions first by half by 2030 and to near zero and removing any residual emissions by the middle of the century. We need to develop and invest in other long-term technologies we’ll need past 2030.”.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. And 68% believe they’ll be able to include “AI characters based on their friends.”

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

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