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What marketing can teach the enterprise about AI

Martech

Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. And 68% believe they’ll be able to include “AI characters based on their friends.”

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Humans and Technology Must Win Together, Too

Sales Pop!

Data entry, data aggregation, data analysis, data enrichment, product tracking from manufacturing to delivery to customer—all of these and many other functions are impossible without technology. I predict that by the year 2030, innovations and advancements will be growing so fast we won’t be able to comprehend them.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Grab your phone and film a quick product demo. Retarget website visitors who viewed a product but didnt buy. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. How to fix this issue Make it feel native: Strip away the corporate polish. Share a real customer unboxing.

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How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, Glean, and Unusual Ventures

SaaStr

They want to use AI to improve the products they sell to their customers. How are you going to measure that this thing is actually good enough for a production deployment? Salespeople, marketing, HR, and engineering all want the tech, so the CIO has become the focal point to bring a product in. I want to try it on my chatbot.’

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

These same people also identified lingering issues that prevented them from doing so: the higher prices of eco-friendly products and inconvenience ranked highest, with more than 60% of those surveyed thinking that living a more sustainable, eco-friendly lifestyle was more expensive overall. In a Southern Cross University survey of U.S.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. Digital helps advance sustainability beyond compliance to new products and industry/cross-industry ecosystem performance. The Royal Society estimates that digital can account for one-third of GHG reduction in the UK by 2030.