Marketing to the 50+ crowd: A booming opportunity
Martech
APRIL 25, 2024
Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This is especially true in large urban centers.
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