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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This is especially true in large urban centers.

Represent 125
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Adtech’s approaches to greener marketing

Martech

For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As The company pledged its operations will be net zero by 2030, and its portfolio by 2050. But these improvements have to make business sense as well.

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4 Ways to Make Disability Part of the Equality Conversation

Salesforce

A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. It also offers auditing services to help you identify online accessibility gaps and create solutions. Build a culture of inclusion and equity in the workplace by promoting education and understanding. Help all employees succeed.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. You should be! What is medical device rep?

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. They are building an impressive list of partners such as Microsoft, Accenture and Nvidia and are one of the first to offer “Metaverse-as-a-Service.” Post-purchase, they need to know how to use the product.

B2B 111
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How 6 Brands Use Instagram Live in Their Marketing Strategy

Hubspot

83% of Instagram users say they find new products or services by browsing the platform. Global Citizen is a non-profit organization with a mission to end extreme poverty by 2030. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. How 6 Brands Use Instagram Live. Global Citizen.

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5 Business Uses for an AI Copilot

Salesforce

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part? What is an AI copilot?

Retail 88