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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. By representing the 50+ demographic in all its complexity, marketers can forge genuine connections and foster trust with their target audience.

Represent 133
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How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, Glean, and Unusual Ventures

SaaStr

CIOs often lead the charge because they represent the demands of the entire company. ” A Round of Predictions about AI for 2023 Sandhya closed the session by asking, “What is something wild and something realistic you hope will be true in 2030?” Today, that luxury is limited to executives in Enterprises.

Retail 119
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What marketing can teach the enterprise about AI

Martech

The Institute for the Future and Dell Technologies predicts that 85% of the jobs in 2030 haven’t been invented yet. Promise new roles: As companies create new products and explore new ways to market, they can generate entirely new roles.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Add your friends to “Friends”: Almost 80% expect to “create their own interactive stories, ranging from rom coms to sci-fi adventures, enabling them to tailor it to their mood.” And 68% believe they’ll be able to include “AI characters based on their friends.”

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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce

This means reducing emissions first by half by 2030 and to near zero and removing any residual emissions by the middle of the century. We need to develop and invest in other long-term technologies we’ll need past 2030.”. That why Salesforce co-founded 1T.org , a global movement to conserve, restore, and grow one trillion trees by 2030.

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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

The market for agents is expected to hit $47 billion by 2030, reflecting the demand for technologies that enhance efficiency and productivity, augment human potential, and take action autonomously. Should they be represented by an avatar or even a real person? Productivity over personality Agents represent the next major leap in AI.

UX 122
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2024 B2B trends: 6 key areas for marketing success

Martech

Ask your representative or customer support for guidance. While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot. Tracking upper-funnel and B2B activities is challenging but feasible.

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