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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. By representing the 50+ demographic in all its complexity, marketers can forge genuine connections and foster trust with their target audience.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. And 68% believe they’ll be able to include “AI characters based on their friends.”

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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

The market for agents is expected to hit $47 billion by 2030, reflecting the demand for technologies that enhance efficiency and productivity, augment human potential, and take action autonomously. Should they be represented by an avatar or even a real person? Productivity over personality Agents represent the next major leap in AI.

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2024 B2B trends: 6 key areas for marketing success

Martech

Ask your representative or customer support for guidance. Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Many media platforms provide brand lift studies.

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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

Ask your representative or customer support for guidance. Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market.

B2B 108
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4 Ways to Make Disability Part of the Equality Conversation

Salesforce

A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. include people with disabilities, representing an opportunity for organizations committed to diversity, equity, and inclusion. It also offers auditing services to help you identify online accessibility gaps and create solutions.

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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries. Employment of securities, commodities, and financial services sales agents is projected to grow 10% from 2021 to 2031 — faster than the average for all occupations. Most Hireable Sales Jobs Right Now 1.