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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outspend on Temu.

Represent 133
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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, Glean, and Unusual Ventures

SaaStr

It’s more ‘Oh, this technology is great. Benjamin added, “I think a lot of people think about this new AI technology as something that’s gonna just come in and like work from day one. CIOs often lead the charge because they represent the demands of the entire company. I want to try it on my chatbot.’

Retail 119
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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

One of the great things about AI agents is that you can easily converse with the technology as if it were a person. These help ensure there’s always a bold line between human and technology. You may be led to believe it’s a real person, and when you realize it’s actually a piece of technology, feel frustrated and lose trust.

UX 122
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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce

To start, here are some clarifying definitions: Carbon removal happens when carbon dioxide is captured from the atmosphere, through various emerging technologies and natural carbon sinks. Investing in new technologies to scale carbon removal will help better position the world for a time after reaching net zero.

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How to accelerate your marketing career using generative AI now

Martech

Dig deeper: 5 ways to harness AI in B2B content creation For historical context, we turn to tech innovator and investor Marc Andreessen: “ We had two such anti-technology jobs moral panics in the last 20 years — “outsourcing” enabled by the Internet in the 2000s, and “robots” in the 2010s. The AI revolution screams career opportunity.

GTM 105
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4 Ways to Make Disability Part of the Equality Conversation

Salesforce

A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. include people with disabilities, representing an opportunity for organizations committed to diversity, equity, and inclusion. you Blind Institute of Technology. One-third of households in the U.S. Continuous learning.