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What marketing can teach the enterprise about AI

Martech

For example, using AI in guided selling with the explicit intent to reduce returns can yield direct revenue gains that organizations can test and measure. The Institute for the Future and Dell Technologies predicts that 85% of the jobs in 2030 haven’t been invented yet.

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How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, Glean, and Unusual Ventures

SaaStr

In this session, we brought together: Douwe Kiela, CEO of ContextualAI Benjamin Mann, co-founder of Anthropic Arvind Jain, CEO of Glean and Sandhya Hedge, General Partner at Unusual VC, To help us figure out how to sell GenAI software to some of the biggest organizations in the world. What Are Enterprises Most Excited About Using AI For?

Retail 115
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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

By 2030, consumer spend on digital goods and services is predicted to be $2.2 That’s a lot of pros and cons of selling to consumers. RevenueCat is selling to businesses selling to consumers, which has resulted in over $6B in subscription app revenue tracked across the Apple Store, Google Play Store, and Stripe.

Growth 119
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B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality

Heinz Marketing

Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years. Should We Be Selling? But when did selling become not about humanizing? We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Thanks for your insight, Jennifer Chase. Thanks, Seb Joseph.

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Currently 6% of US homeowners have solar ( ~14m households), and the American residential solar market is forecast to grow at a 15%+ CAGR through 2030. There are already 17.4k per Jungle Scout.

Niche 73
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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

We need to cut emissions in half by 2030 and to near zero by 2050. The ecopreneur can then sell the credits to anyone, including organizations, by using carbon markets. “We’re Rising sea levels, heatwaves, droughts, and increasingly powerful storms are causing devastation around the globe.

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Top 25 SaaStr Tweets / Short-Bites of 2020

SaaStr

But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. Eng: "Just go sell what we have!!" — Jason BeKind Lemkin (@jasonlk) February 29, 2020.

Niche 119