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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. TV is as efficient as it is effective.

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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

The market for agents is expected to hit $47 billion by 2030, reflecting the demand for technologies that enhance efficiency and productivity, augment human potential, and take action autonomously. You may be led to believe it’s a real person, and when you realize it’s actually a piece of technology, feel frustrated and lose trust.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Trust/Ethics. Wearables and mobile devices with AI-powered services provide fitness and healthcare monitoring and analytics today. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. The Royal Society estimates that digital can account for one-third of GHG reduction in the UK by 2030.

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. Accenture brings deep sustainability expertise, and Salesforce powers the business imperative with a trusted platform.”.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. They are one of the least trusted companies out there today, and I can’t see any enterprise wanting to risk the trust of their employees, partners, and customers.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. billion by 2030. It’s focused on doing more than selling products or services. Finally, the Internet of Things (IoT) will drive a new era of trust in finance. It was valued at $110.57