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Cloud is Eating all of Technology and Software… Is it Sustainable?

SaaStr

By 2030, it is predicted to take over all technology and software. The post Cloud is Eating all of Technology and Software… Is it Sustainable? Now, across all industries, 94% of companies today use at least one cloud solution. The astonishing fact is: cloud is eating software. We’re entering the age of “automation at scale”. .

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Humans and Technology Must Win Together, Too

Sales Pop!

In this next article on the topic of “Win Together,” let’s explore the fact that, if we are to continue to succeed in the future, humans, and technology must win together, too. Racing Progress of Technology. In my opinion, the first real challenge of the future is that technology is developing almost faster than we can keep up.

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Acquisitions signal agencies are betting on influencer marketing

Martech

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

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How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, Glean, and Unusual Ventures

SaaStr

It’s more ‘Oh, this technology is great. Benjamin added, “I think a lot of people think about this new AI technology as something that’s gonna just come in and like work from day one. For Douwe at ContextualAI, he believes technology has a lot of potential to do good. I want to try it on my chatbot.’

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What marketing can teach the enterprise about AI

Martech

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

For example, it prompts IT leaders to look beyond just impactful technology trends. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. The seven key areas are: Technological. The evolution, impact and disruption of technology change.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

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