DemandScience and Terminus merge, keeping data at the center of B2B marketing
Martech
NOVEMBER 13, 2024
By some estimates, as much as $8 billion was spent on B2B marketing and lead generation in 2023, with that total predicted to surpass $21 billion by 2032. A number of players are vying for a piece of that pie, from traditional media companies to data aggregators.
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