DemandScience and Terminus merge, keeping data at the center of B2B marketing
Martech
NOVEMBER 13, 2024
The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. Processing. It’s a crowded space and more consolidation is undoubtedly ahead.
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