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Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. A vertical market is a set of suppliers and their customers, focused on a specific and narrow niche, industry, or specialized market spanning multiple industries.
What we’ve seen over the last several years is that compounding starting to develop, and if you roll forward and see what happens, if you go to 2032, out just a dozen years from now, how massively that transformation takes hold. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner.
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