Where AI falls short in high-stakes B2B industries
Martech
SEPTEMBER 19, 2024
If you’re marketing a medication for hypoglycemia and an AI transcript from your trusted subject-matter expert says “hyperglycemia,” you run the risk of serious — even dangerous — false advertising. How can a PR professional write a pitch based on a court transcript if that transcript’s accuracy can’t be trusted? trillion by 2032.
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