Trending Articles

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The Top 11 Reasons You're Struggling to Increase Sales (and How to Overcome Them)

Iannarino

Discover the key obstacles holding you back from achieving your sales goals and learn actionable strategies to overcome them.

Sales 178
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Why Your Salespeople are Not Selling as Expected

Anthony Cole Training

Some of your salespeople are selling as expected… and some of them are not. If we buy into the theories of Italian economist, Pareto, then we buy into the concept that 80% of the effects come from 20% of the causes. This application of Pareto Principle can help to answer the question: Why Are Your Sales People Not Selling as Expected?

Sell 215
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Trending Sources

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Sales Transformation: The Rise of the Full Cycle Salesperson

Iannarino

Discover how the resurgence of the full-cycle salesperson is changing the sales landscape in modern businesses.

Sales 260
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Microsoft AI CEO: Web content is ‘freeware’

Search Engine Land

Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can be freely downloaded, installed and used by end users. The quote. Here’s what Suleyman told CNBC’s Andrew Ross Sorkin at the Aspen Ideas Festival: “…With respect to content that is already on the open web, the social contract of that conte

Contract 128
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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First-Of-Its-Kind LLM Benchmark Ranks Generative AI Against Real-World Business Tasks

Salesforce

From MMLU to GLUE , the AI world suffers no dearth of LLM benchmarks. These important tools are designed to rigorously evaluate AI models like GPT-4 and Claude to determine which one generates more accurate outputs for a given task. Typically, that task revolves around something rather specific, like solving grade-school math problems, or coding in Python.

CRM 128
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How SaaS Firms Leverage MEDDICC Through Growth Stages

Force Management

With funding comes responsibility. In the SaaS world, you don't have time to wait. The global SaaS market is growing more rapidly than even optimists projected (18%), and we’re right at the center of it. Over half of the SaaS firms in the world are located in the US.

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Why Waiting for Your Dream Client to Contact You Is a Sales Mistake

Iannarino

In the fast-paced world of sales, waiting for your dream client to reach out first can be a costly mistake.

Clients 239
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Google June 2024 spam update done rolling out

Search Engine Land

Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy , which is still only done via manual actions. Google wrote this morning, “The rollout was complete as of June 27, 2024.

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Coaching for Sales Excellence with Tony Cross

Membrain

Could personalized coaching be the game-changer your sales team needs? Join us in this episode with Tony Cross , CEO of Growth Matters International. Tony has embarked on an incredible mission to elevate the performance of over one million sales professionals by focusing on the empowerment of sales managers and leaders. Discover how Tony's personal journey, including his bold move to Mauritius to expand his business, has fueled his passion for driving success across companies, communities, and f

Gaming 75
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Yes, Referral Programs Work for SaaS. But You Gotta Put in the Work. And The Time.

SaaStr

Dear SaaStr: Do Referral Programs Work for SaaS? Well, for sure. But … it almost always takes longer than you think than direct sales: Salesforce announced a little ways back that its partners were the #1 source of its new bookings. 40% of HubSpot’s and Shopify’s and Gorgias’ customers come from agencies and other partners You can see in our deep dive with HubSpot co-founder and chairman Brian Halligan how their revenue from partners isn’t just critical … but

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Salesforce’s AI CEO explains why this new AI wave is different

Martech

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. The theme of the conference, “The End of the Beginning: Nothing Will Be the Same,” was fitting.

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5 new features coming to Google Analytics 4

Search Engine Land

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. What’s new. These are the five new features Google announced: Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4.

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Underneath Complex Sales Are Simple Rules

Membrain

Sometimes, in complex B2B sales , low activity and slow pipelines are blamed on the idea that the sales process is “ complex.” I’ve always been interested in this excuse because it’s never rung true for me.

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Lessons Learned Rapidly Scaling a Team from 2 to 1100 People with Remote CEO and Co-Founder Job van der Voort

SaaStr

What does it take to scale a team from 2 to more than 1,100 people in just a few short years? Hannah Seal, Partner at Index Ventures, chats with Job van der Voort, CEO and co-founder of Remote, about just that. Remote launched in 2020, just as the pandemic hit, and it continues to be the fastest-growing portfolio company in Index Venture’s history.

GTM 89
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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When AI truly understands our customer data, we’ll deliver on true personalization

Martech

Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because running truly 1:1 campaigns at scale simply isn’t possible today for most organizations. In my March article , I unveiled a call to action to drive more truly personalized customer experiences.

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Elevate Your B2B Sales Strategy with Proven Technique

Iannarino

Discover how to transform your B2B sales approach and achieve exceptional results.

B2B 209
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Google Colab for SEO: How to get started

Search Engine Land

Google Colab has been around since 2017 but has gained more popularity recently from SEO professionals sharing code samples. SEOs love Colab because, unlike GitHub, you can actually run the code directly on the platform. What is Google Colab? Google Colab is a tool that allows users to quickly run Python directly on the platform with little to no setup.

Start-ups 108
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The Business Acumen Impact of Self-Checkouts

The Advantexe Advisor

So, here is a dilemma; you go to the supermarket to pick up a few items, you’ve brought your own bags, and you head to the checkout. There are 3 absolutely empty lines with cashiers “waiting” to help you or there are 6 self-checkout kiosks that you can zip right through. What do you do? On the one hand, I didn’t want to bother the cashiers as I could certainly do the scanning and bagging myself, but on the other hand, I thought if I went to the self-checkout they might get angry at me because ha

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Dear SaaStr: If You Want to Buy Shares from a Founder That Has Left the Company, What Price Do You Use?

SaaStr

Dear SaaStr: If you have old founders who left the company and kept their shares, on what valuation you buy their shares? Generally speaking, there are two paradigms: Buy them out at Common Stock price (which is what they in fact own), based on the lastest option pricing. 409a; or Buty them out at the Preferred Stock price (what VCs have, or will, buy the stock at), or some discount thereto (often 10%-25%) Depending on timing, the difference, or “spread”, can be material.

Price 73
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How to market in the age of outrage

Martech

Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate will draw attention to the national political campaigns for another highly divisive election — which will make brands’ already tough situation even worse. By now marketers may feel like they’re trying to ride a pogo stick across a minefield.

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Debate Failures: Lessons from Presidential Mistakes for Winning Big Deals

Iannarino

Wonder how political debates can teach us about winning big deals in sales?

Sales 186
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Google Ads unveils major updates to search query matching

Search Engine Land

Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic. Key updates. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic Search Ads.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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GTM 100: GTMnow, Building a Media Brand on Top of GTMfund

Sales Hacker

In this milestone 100th episode, Scott is joined by Sophie Buonassisi , VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Sophie leads media, marketing and community across the fund and the media company. Discussed in this Episode: The evolution of GTMfund’s media strategy to multi-channel brand. Insights on building a profitable media company within a venture capital firm.

GTM 79
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Dear SaaStr: Is it Wise for Someone at 40+ to Think of Quitting Their Job and Becoming an Entrepreneur?

SaaStr

Dear SaaStr: Is it Wise for Someone at 40+ to Think of Quitting Their Job and Becoming an Entrepreneur? Age doesn’t matter — per se. You’re not “too old” to do a start-up until you think you are and feel you are. And in B2B SaaS, the domain expertise and experience that come with more years in the field does help a ton. The average age for founders at founding for SaaS companies that have IPO’d is 32 , and that’s the average.

B2B 86
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How to build a B2B brand that delivers lasting value

Martech

The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality disappointed.

B2B 103
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Virtual Digital Assets: How to Create With Them The Latest Technology

G2

Virtual digital assets (VDAs) operate on blockchain technology without intermediaries like banks or other financial institutions. They minimize transaction costs and offer creatives new ways to monetize their work.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Reimagining search in the AI era: Insights from ex-Bing Search director

Search Engine Land

I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz. So what does the former director of Microsoft’s Bing search engine think of search in the generative AI era?

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Maybe We Have Things “Inside/Out….”

Partners in Excellence

I’ve been engaged in a number of diverse conversations about our GTM strategies and the challenges so many organizations face in achieving their goals. The conversations have ranged from our overall approach to engaging customers based on lean manufacturing models, to the future of SDRs, to how do we improve win rates/deal strategies, to account growth.

GTM 62
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SaaStr Podcast #744: A Tale of 3 Worlds: Where SaaS, Cloud, and AI are in 2024 with SaaStr CEO and Founder Jason Lemkin

SaaStr

SaaStr 744: A Tale of 3 Worlds: Where SaaS, Cloud, and AI are in 2024 with SaaStr CEO and Founder Jason Lemkin Key takeaways Market Dynamics and Challenges: The SaaS market is experiencing significant fluctuations, with some companies thriving while others face challenges. Notable examples include Canva growing at 40% with $2.3 billion in revenue, while companies like Salesforce and MongoDB are seeing slower growth and deal contractions.

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How small companies make a big splash with event content

Martech

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. Their large teams mean more choices and more channels. But you can be tiny and still achieve mighty results with your events. We brought the receipts to prove it.

B2C 97
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con