Iannarino
JULY 2, 2024
I had already written the book when the publisher approached me and asked if I had ever considered writing a book. I told him that I already had. He asked me why he couldn’t find it, and I told him that it wasn’t out yet. It would be available early next year, on January 15, 2016. Then, he asked me what it was called. I told him what I planned to call it.
Search Engine Land
JULY 2, 2024
A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any results. This data comes from a new zero-click search study published by Rand Fishkin, SparkToro’s CEO and co-founder, based on clickstream data from Datos, which is owned by Semrush.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anthony Cole Training
JUNE 28, 2024
Some of your salespeople are selling as expected… and some of them are not. If we buy into the theories of Italian economist, Pareto, then we buy into the concept that 80% of the effects come from 20% of the causes. This application of Pareto Principle can help to answer the question: Why Are Your Sales People Not Selling as Expected?
Martech
JULY 3, 2024
Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do).
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Salesforce
JUNE 28, 2024
From MMLU to GLUE , the AI world suffers no dearth of LLM benchmarks. These important tools are designed to rigorously evaluate AI models like GPT-4 and Claude to determine which one generates more accurate outputs for a given task. Typically, that task revolves around something rather specific, like solving grade-school math problems, or coding in Python.
Iannarino
JULY 3, 2024
Discover how mastering the art of securing multiple commitments can transform your sales strategy and boost your win rates.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JUNE 28, 2024
Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can be freely downloaded, installed and used by end users. The quote. Here’s what Suleyman told CNBC’s Andrew Ross Sorkin at the Aspen Ideas Festival: “…With respect to content that is already on the open web, the social contract of that conte
Martech
JULY 1, 2024
You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).
Force Management
JUNE 27, 2024
With funding comes responsibility. In the SaaS world, you don't have time to wait. The global SaaS market is growing more rapidly than even optimists projected (18%), and we’re right at the center of it. Over half of the SaaS firms in the world are located in the US.
Iannarino
JULY 1, 2024
Discover the key obstacles holding you back from achieving your sales goals and learn actionable strategies to overcome them.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
JULY 2, 2024
There are a lot of haves and have-nots in the software industry today. Some companies have more people throwing money at them than they know what to do with, and others are struggling to raise any money at all. Logan Bartlett, Managing Director at Redpoint Ventures, shares their yearly “State of the Market” report to understand what is and isn’t happening in venture capital today. 2024 is the tale of two markets, so let’s get into some of the data.
Search Engine Land
JULY 2, 2024
Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google’s guidelines and have “helpful content” because the content comes from experience. What are they missing? Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how “Google is killing independent sites” like Ho
Martech
JULY 2, 2024
To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.
Membrain
JULY 3, 2024
If you’re in European SaaS and you haven’t been to a SaaSiest event or joined one of their groups, you’re missing out. This fast-growing community-based initiative is on a mission to facilitate dialogue and elevate the SaaS community.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Iannarino
JUNE 27, 2024
In the fast-paced world of sales, waiting for your dream client to reach out first can be a costly mistake.
SaaStr
JULY 2, 2024
Dear SaaStr: Can a CEO be Late To Almost Everything? As CEO, I was basically never late. This year, for the SaaStrAnnual.com , every year we have perhaps ~150 top CEOs speak. Some of the very best in SaaS. CEOs of Atlassian, Box, Slack, Blackline, Qualtrics, The Trade Desk, Coupa, Algolia, MongoDB, Monday, Trello, Guidewire, and many more: Therese Tucker, the #1 rated speaker, CEO of IPO’d Blackline, was 1 hour early.
Search Engine Land
JULY 1, 2024
What’s the “new” SEO ? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search is more fractured than ever, so people turn to places beyond Google to find what they need. My agency has access to a wealth of proprietary and client data and we’re seeing that, as search fractures, it’s tough to maintain and grow organic traffic.
Martech
JULY 2, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. A content marketing specialist and a digital librarian, she is also, of course, a MarTech contributor.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Partners in Excellence
JULY 3, 2024
Ted McKenna blew me away in a conversation today. He posed the question, “What if indecision is always there?” It got my mind spinning. We’ve not paid much attention to indecision, and I’ll add uncertainty. Too often we, me included, have tended to be “just the facts” oriented. We help people identify what they are trying to do, we help them understand they issues that impact them, how they might look at them.
Iannarino
JUNE 28, 2024
Wonder how political debates can teach us about winning big deals in sales?
SaaStr
JUNE 30, 2024
Dear SaaStr: Do Referral Programs Work for SaaS? Well, for sure. But … it almost always takes longer than you think than direct sales: Salesforce announced a little ways back that its partners were the #1 source of its new bookings. 40% of HubSpot’s and Shopify’s and Gorgias’ customers come from agencies and other partners You can see in our deep dive with HubSpot co-founder and chairman Brian Halligan how their revenue from partners isn’t just critical … but
Search Engine Land
JUNE 27, 2024
Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy , which is still only done via manual actions. Google wrote this morning, “The rollout was complete as of June 27, 2024.
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Martech
JUNE 28, 2024
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede
Adaptive Business Services
JULY 3, 2024
First off, I wanted to let you know that you can catch all issues of the newsletter going back to August 2023 here on my website and on LinkedIn. New newsletters are being cross-posted to these site locations. Today page on mobile – This is the only update, at least that I am aware of, since our last edition. More updates to the Today Page on mobile are apparently planned.
Partners in Excellence
JULY 1, 2024
“We” tend to be very sloppy in our definition and focus on our Ideal Customer Profile. Yet it is probably the single most important thing to producing results. We tend to define the functions that may be the purchasers/users of our solutions. “We sell IT solutions to CIOs and their teams.” “We sell sales/marketing solutions, to CROs and their teams.” “We sell financial solutions to CFOs and their teams.” But every IT exec, CRO, CFO probably donR
SaaStr
JULY 1, 2024
Getting acquired seems like the goal for most. Perhaps it is. No exit at all isn’t that fun for most of us. Liquidity matters, and is important, and is important to talk about. But getting acquired isn’t as simple as just signing some paperwork and getting some cash or shares. A few more existential thoughts and learnings: 1. The “quality”/brand of the acquirer is less important than we tend to think Selling is selling.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Search Engine Land
JULY 2, 2024
Google Search Console’s Search Performance reports are now delayed by over 53 hours and counting. It is not uncommon for these reports to be delayed, sometimes they get stuck, but for those trying to run client reports for the end of the month, you may find these delays frustrating. Google to fix. Google confirmed the issue this morning, saying , “We have been experiencing latency issues with the Search Performance reports.” “We’re working to solve this soon and wil
Martech
JULY 1, 2024
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!
The Advantexe Advisor
JULY 2, 2024
I was reminded today by a client how important it is to design reinforcement into every learning journey. While putting the finishing touches on our business acumen learning journey kickoff deck, our client asked me to please take a moment during the kickoff to go over the details and expectations of the reinforcement so there are no surprises and participants will take the time to do it and absorb it.
Sales Hacker
JULY 2, 2024
Nick Dolik is a NYC-based investor, currently the Managing Director at TriplePoint Capital, and is focused on supporting founders and funding high-growth technology companies. Nick is passionate about entrepreneurship and has spent the past ~10 years backing various startups, including multiple unicorns. Discussed in this Episode: The current state of the financing environment for startups.
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Expert insights. Personalized for you.
270 
Let's personalize your content