Neuromarketing
APRIL 8, 2025
Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something’s not right. It turns out there’s actual neuroscience behind this instinctive reaction. A new study published in Frontiers in Human Neuroscience shows that our brains have a […] The post Your Brain’s BS Detector for Prices appeared first on Neuromarketing.
Sales Pop!
APRIL 9, 2025
Most people experience a sleepless night when things seemingly beyond their control go haywire in their careers and businesses. This can be nerve-wracking for those who are avid observers of how the news affects all markets, including employment and business itself. One critical element is to realize that no one person knows and understands all the issues underlying the upset, or how to respond appropriately.
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SaaStr
APRIL 9, 2025
So who will benefit the most from AI in B2B? The hot new start-ups, rocketing to $100m ARR in record time? Or … the established leaders, who can add AI onto their apps and not just expose vastly more functionality, but leverage all that existing customer data, to create something brand new and fresh? We’re watching. AI has already completely rebooted many older leaders in the contact center, from Zendesk to Genesys to Intercom, which now are truly AI-first and thus in many ways radic
Martech
APRIL 9, 2025
AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?
Speaker: Frank Taliano
Document-heavy workflows slow down productivity, bury institutional knowledge, and drain resources. But with the right AI implementation, these inefficiencies become opportunities for transformation. So how do you identify where to start and how to succeed? Learn how to develop a clear, practical roadmap for leveraging AI to streamline processes, automate knowledge work, and unlock real operational gains.
Sales Gravy
APRIL 10, 2025
Everybody wants the hacks. The quick fix. The shiny new tool. The LinkedIn post that magically draws leads like moths to a flame. But let me give it to you straight: Sales isnt won with hacks. Its won with habits. And the habits that win are the ones most reps abandon the minute things get uncomfortable or boring. If youre not hitting your number, its probably not because you need better leads, better tech, or better timing.
Iannarino
APRIL 8, 2025
Learn how sales persistence, long-term strategy, and insider insights helped break through gatekeepers to win a $2 million staffing contract.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
APRIL 6, 2025
A little ways back Databricks VP of Sales Heather Akuiyibo joined SaaStr to share unexpected things that work well at Databricks GTM organization as well as some things that havent worked as well. 4 Unexpected Learnings from Databricks’ Sales Growth Machine Calendar scraping reveals top performers spend disproportionate time on new prospects – Databricks uses calendar data to track how their best AEs allocate time, discovering that overachievers focus on prospect development over ex
Salesforce
APRIL 9, 2025
The majority of sales representatives experience burnout likely many on your team. Gartner found that 90% of sellers report feeling burned out from work. When this happens, salespeople feel crunched, and sales quotas feel out of reach. Quota relief can help burnout. Sales leaders take the pressure off their team for a bit so they can recharge, which prevents burnout and gains trust.
Martech
APRIL 11, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report “ The Revenue Imperative: Overcoming Efficiencies to Maximize Growth (registration required) surveyed more than 600 business decision-makers across the U.S. and UK.
Iannarino
APRIL 9, 2025
If your B2B deals keep stalling after a great start, you're likely stuck in the sales middle gameheres how to navigate it like a pro.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Anthony Cole Training
APRIL 10, 2025
There are entire books written about building trust in selling, but for today, we will focus on one key element that may seem quite ordinary and obvious but is actually a well-honed skill of highly successful salespeople. And that skill is: Find out what your client or prospect wants. How is that done?
SaaStr
APRIL 11, 2025
Dear SaaStr: How Do I Become a Better SDR? To become a better SDR, you need to focus on a few key areas that separate the great from the average: Master Your Product and Market : Too many SDRs fail because they dont understand how their product solves the prospects top problems. Very few do. You may be judged on meeting set in the short term, but you will in the end by becoming a true trusted advisor and product expert for the prospects you generate.
Adaptive Business Services
APRIL 9, 2025
I hope that you will find this interesting! I have always been a strong believer in doing research prior to engaging with a client or prospect. Im looking to get a better feel for them professionally and personally. Im also looking for commonalities and talking points. Traditionally, I have compiled this information by visiting their social profiles as well as their websites.
Martech
APRIL 11, 2025
With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Iannarino
APRIL 11, 2025
Before I mastered sales strategy, being in a rock band taught me the power of discipline, feedback, and performance reviewprinciples every sales pro needs now.
Understanding the Sales Force
APRIL 6, 2025
Last week I wrote this important article about how you can use sales process to increase revenue by 28%. The article was incomplete because while it discussed which category of sales process you had, what a proper sales process must include, the importance of a predictive sales scorecard, and the benefits of both, it did not include anything about governance.
SaaStr
APRIL 9, 2025
Kruze Consulting helps a ton of B2B start-ups manage their books and finance so their latest data on comp for start-ups is super helpful. Across 400+ startups, mostly B2B, they break down comp. For seed stage: CEO: $132,000 CTO: $134,000 COO / Operations: $135,000 President: $92,000 CPO / Product: $149,000 And across stages: The average salary for seed-stage CEOs grew from $132,000 in 2024 to $147,000 in 2025 Series A CEO salaries rose from $179,000 to $203,000 over the same period.
Sales Gravy
APRIL 8, 2025
Steve from Portland, Oregon, faces and an all-too-common consultative selling dilemma: how to sell to prospects who claim they already know everything, have already done the research and question what value he can bring. In this Ask Jeb episode we break down what true consultative selling entails, how to detach from always be closing, and why being a genuine expert is more vital now than ever.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
APRIL 9, 2025
Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing. See terms. Google’s taking an ecosystem approach to agentic AI (and Salesforce is included) Salesforce may be making the most noise in agentic AI, but Goo
Iannarino
APRIL 10, 2025
Winning in B2B sales isnt just about a strong startits about mastering the final moves that seal high-stakes deals.
Understanding the Sales Force
APRIL 11, 2025
When I was in the hospital for a week in February, my discharge was delayed by two days because each time they asked me to walk up a flight of stairs, my blood pressure crashed. While I didnt do anything wrong, I still had a negative outcome, and there wasnt anything I could have done differently. The same thing can happen to salespeople. Good salespeople know that the key to a sales process that will result in a sale, is uncovering their prospects compelling reason to buy.
SaaStr
APRIL 6, 2025
Top Posts: #1. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #2. Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. AI is The Accelerant. #3. Yes, SaaS is Back. But Every CFO I Know Is Still Doing Vendor Reviews. And Still Hoping to Consolidate Vendors. #4. OpenAI to Hit $12.7 Billion in Revenue This Year. But Wont Be Profitable Until $125 Billion in Revenue, Per Bloomberg #5.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales Gravy
APRIL 6, 2025
We are coming off of a week that can only be described as a stock market bloodbathamping up uncertainty and making selling even harder. As the new tariffs imposed by the US government were announced, kicking off what is expected to devolve into a global trade war, the Dow Jones plunged by over 2,200 points, the S&P 500 lost more than 10%, the Nasdaq entered into a bear market and more than $6.6 trillion dollars were wiped from the US stock market in two days.
Martech
APRIL 11, 2025
There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first message is AI. Its everywhere, its maturing quickly and its not going to stop. If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice.
Salesforce
APRIL 10, 2025
Connections is the must-attend event where marketers and AI agents connect. Its the only event dedicated to exploring the future of marketing through agentic strategies. You will discover how to seamlessly blend marketing into connected experiences across sales, service, and commerce. When and where is Connections? Connections 2025 takes place on June 1112 in Chicago, and for free virtually on Salesforce+.
The Advantexe Advisor
APRIL 11, 2025
I had the privilege of listening to the President and CEO of a global high-tech manufacturing company share his insights on leadership last Friday, as the stock market was imploding and the foundation of his company was being shaken to its core. One of the first things he shared with a group of high-potential leaders who had just finished a week-long business simulation-centric training program to develop their business acumen and business leadership skills was, Dont be a victim.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
APRIL 13, 2025
Dear SaaStr: How Much of a Threat is AI to Traditional B2B Startups Today? AI isn’t yet slowing down the big leaders in SaaS, from Salesforce to HubSpot to Workday. In fact, they are embracing it. Workday is seeing a 30% attach rate for its new AI products in new deals already: 5 Interesting Learnings From Workday at $9 Billion in ARR And AI is the core focus of Salesforce today: WSJ says Agentforce filling jobs faster.
Highspot
APRIL 10, 2025
Key Takeaways 84% of sales reps hit their quotas when companies implement best-in-class sales enablement strategies. Sales enablement stands out by coordinating technology, sales and marketing alignment, and training into a cohesive strategy. Getting a sales enablement certification gives you skills that increase your value. Imagine a business where sales teams hit their numbers, marketing and sales work together, and processes run smoothly.
Martech
APRIL 11, 2025
Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers to manage the entire lifecycle of their email campaigns. Validity’s existing suite of products, including DemandTools, BriteVerify, Everest, Sender Certification and GridBuddy Connect, focuses on CRM data management, email address verification, inbox deliverability and avoiding spam filters.
Salesforce
APRIL 11, 2025
In the constantly shifting landscape of customer experience, help portals are critical touchpoints that can empower businesses and their customers or send them spiraling into frustration. Salesforce Help, as an example, has 60 million annual visitors and over 750,000 pieces of content across 18 languages. Thats a lot of information to parse. We knew that Agentforce could make our help portal easier for our customers to use, but the response to our initial implementation of the technology wasnt
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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