Anthony Cole Training
JANUARY 3, 2025
Id like to blame my poor visual perception for my subpar golf game, but the real culprit is my lack of consistency in practice. Im inconsistent. As a result, my performance on the golf course is erratic, with scores ranging anywhere from 92 to 102. I can shoot a 44 on the front nine and a 54 on the back. Dont get me wrongbeing virtually blind in one eye doesnt help with depth perception.
Membrain
JANUARY 1, 2025
In Japan, there is an ancient art called Kintsugi. In Kintsugi, broken vases are repaired using a mixture of lacquer and gold or silver powder. The resulting artwork highlights the seams of the repair, and is more beautiful for having once been broken.
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Force Management
JANUARY 2, 2025
As we wrap up another year of insightful conversations and invaluable lessons, we're excited to share our top podcast episodes of 2024. The Revenue Builders Podcast has continued to bring you the best in sales strategies, leadership insights, and industry trends, featuring some of the most influential voices in the field. From uncovering the reasons behind failed deals to exploring the journey of sales leadership, our episodes this year have been packed with actionable advice and inspiring stori
Martech
JANUARY 3, 2025
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
SaaStr
DECEMBER 31, 2024
So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. AI is all over their homepage and website and comms. I asked him about a particular use case for AI, and his answer shocked me a bit: Honestly, our AI is basically still in beta. Its rolled out to about a tenth of the customers we plan to, and the uses cases are pretty simple today.
Partners in Excellence
JANUARY 2, 2025
Reading a fascinating article in the NYTimes, Giving Kids Some Autonomy Has Surprising Results , got me thinking. What if we give our people more autonomy in how they manage their deals, days, what they do? In the past 5-7 years, we’ve seen a movement to be completely prescriptive with our people and their activities. We script every conversation, yet the customers we are engaging don’t have the same script.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesfolks
DECEMBER 31, 2024
The demand for AI expertise isnt going away, but the way we define expertise needs a serious reboot. Stop chasing the mythical 5-year AI pro and start building a team of curious, flexible, and ambitious learners. They may not have all the answers right now, but give them six months and a budget for professional development, and theyll turn into the experts everyone else wishes they had.
Martech
JANUARY 2, 2025
Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.
SaaStr
JANUARY 2, 2025
Have we lost interest in investing in the human side of sales? Not in hiring sales execs themselves, but in giving them more tools to be more efficient. It sort of seems like it. AI has hardly rendered the sales professional obsolete. Not yet, at least. Salesforce itself is hiring 2,000 sales execs this year to sell its AI platform, AgentForce. Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI At most B2B companies, 35%+ of the headcount is in sales and i
Partners in Excellence
DECEMBER 31, 2024
One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” It’s a very customer centric approach in launching new products. It seeks to minimize the risk to the company by introducing a product with just enough functionality to gain interest, then to learn from that, quickly improving and enhancing the product.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales Gravy
JANUARY 1, 2025
Discover the secrets to lead follow up and conversion after trade show, conference, and events. Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers. Key Takeaways: - Follow-up Touchpoints: An eight-touchpoint follow-up strategy is recommended, with touchpoints spread over a 12-week period, incorporat
Understanding the Sales Force
JANUARY 4, 2025
As I continue my journey through the Bible, I’m still reading Numbers and in chapter 12, verse 26, God tells Moses that there will be dead bodies among those who turn away from God. At this point in the Bible, God is telling Moses about the land where the Israelites should move and continue their lives. Moses explained that most of his people don’t want to move and are fearful of being slaughtered by the current occupants of the land.
Martech
DECEMBER 30, 2024
As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. And yet, for all the excitement, theres a significant gap between these bold visions and the day-to-day realities of most companies.
SaaStr
JANUARY 4, 2025
Dear SaaStr: My Salesteam Doesnt Want to Do Outbound or Visit Customers in Person. How Can I Get Them To Work Harder Here? Ive discussed variants of this question with so many CEOs and also CROs and VPs of Sales. I think most agree, behind closed doors, theres only one answer: start over. You cant get folks used to working from home to embrace coming to the office You cant get folks used to selling 1520 hours a week to start working 5060.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
The Advantexe Advisor
JANUARY 3, 2025
Happy New Year! As we all jump back into what is sure to be another tumultuous year, I thought it would be interesting to pause for a moment to think about and prepare for the big issues facing businesses around the world in 2025.
Partners in Excellence
JANUARY 4, 2025
We are in enamored with, perhaps even in love with our products. We have endless lists of product capabilities. We revel in each feature and function that we can add to a demo. We compare our offerings to the competition, proud that we “check more boxes,” while they competitors claim the same–they are just checking different boxes.
Understanding the Sales Force
JANUARY 3, 2025
Happy New Year everyone! For most people, the New Year is a forward-looking time time for goal setting, planning, and resolutions. Nothing wrong with that. But as someone who likes breaking rules and pushing the envelope, I’m starting the New Year by looking back to January of 2024. Last January, my first article included the introduction of my new Sales Grid.
Martech
JANUARY 2, 2025
Feel like your marketing team is drowning in analytics reports? Youre not alone. Data surrounds todays marketers, making it difficult to understand how to connect business problems to the data that offers a solution. One use case for web analytics data is reducing customer friction points. In a presentation at the Fall MarTech Conference , Julie Jones, product manager at Baylor Scott & White Health, demonstrated for marketers how to create an actionable list of events they need to track and
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
SaaStr
JANUARY 1, 2025
2025 should be a good year for almost all leading public SaaS companies: 1 Overall, any downturn ended in Q324, if there was one at all in their segment. 2 Most SaaS leaders are now in market with an AI offering, and even if early and minor, its leading to a boost because there is incremental budget there. See Salesforce, Asana, etc. All getting a boost even though its early for AI. 3 Everyone got so efficient and at least non-GAAP profitable the past 2 years that they have room to hire and inv
Eliminate Your Competition
DECEMBER 31, 2024
Discovery questions are a cornerstone of the business-to-business (B2B) sales process. Unlike transactional sales, where decisions are often straightforward and impulsive, B2B sales involve complex decision-making, multiple stakeholders, and a longer sales cycle. Thus, the discovery phase is crucial for understanding the prospect’s needs, challenges, and goals.
Sales Hacker
DECEMBER 31, 2024
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! Each week, host Scott Barker asks guests two key questions, and this week, we’re diving into their responses to: What is one widely held belief that revenue leaders have that you think is bull$** or no longer serving us?
G2
JANUARY 2, 2025
In a fireside chat at G2 Reach with Theory Ventures' General Partner Tomasz Tunguz, G2 CEO Godard Abel explores how AI agents are poised to fundamentally reshape enterprise software.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Martech
JANUARY 2, 2025
There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but its non-technical expertise that really makes a difference. I do a lot of performance testing with my clients, and I always follow scientific method. Heres a primer on scientific method, along with a deep dive into one of its core elements: hypotheses.
SaaStr
DECEMBER 29, 2024
Top Posts of the Week: #1: Salesforce: Actually Were Going to Hire 2,000 Sales Execs Now To Sell AI #2: Gong: $100k Deals Take About 70 Days to Close #3: Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home. #4: 10 Simple Steps to Improve The Odds You Get VC Funded #5: Pitchbook: 30 VC Firms Raised 75% of All the VC Capital in 2024 Top Videos and Pods: #1: What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #2: How to Th
SalesHood
JANUARY 4, 2025
As we wrap up an incredible year, were excited to share the innovations that made 2024 a transformative year for SalesHood and our community.
RAIN Group
DECEMBER 30, 2024
We saw three pivotal themes shape the sales landscape in 2024: the growing integration of AI, the ongoing drive to deliver measurable value, and the central role of continuous learning. These elements define how organizations adapt and thrive in todays evolving market.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
G2
JANUARY 1, 2025
Learn how transformer models can process large blocks of sequential data in parallel while deriving context from semantic words and calculating outputs.
Martech
JANUARY 3, 2025
“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase, Brinker thinks there’s an important role for AI agents to play here. That will be the case for some businesses certainly and almost by default for businesses relying on vendors that have themselves taken the agentic route.
SaaStr
JANUARY 3, 2025
The success rate for executive hires at high-growth SaaS companies can be surprisingly low – you’re often lucky if 50-60% of your management team works out long-term. In a recent conversation between HubSpot Chairman and co-founder Brian Halligan and SaaStr Founder and CEO Jason Lemkin, they shared their advice on what actually works when hiring VPs and building your SaaS executive team.
SalesHood
DECEMBER 30, 2024
Discover SalesHood's top 2024 trends, insights, and resources, from webinars to blogs, to elevate your sales enablement strategy and drive revenue growth.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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