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2024's Top Sales Training & Management Content

Anthony Cole Training

As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025. Don't miss our top videos and free downloads at the end!

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Proven Human-Centered B2B Sales Strategies That Outperform AI-Driven Solutions

Iannarino

The secret to winning more deals lies in meaningful conversationsnot in algorithms.

B2B 149
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Top SaaStr Posts and Vids of the Week: GitHub’s CRO, OpenAI on Pricing, A16Z on AI in SaaS, and More!

SaaStr

Top Posts: #1. 10+ Signs of a Mediocre Hire #2. Has Quitting Culture Now Crossed Into Founder CEOs? #3. Is SaaS Back? (TL;DR: It Sure Feels Like It) #4. Stay Longer. But Also Quit Faster. #5. 83% Percent of You Havent Gotten AI SDRs to Work Yet Top Vids and Pods: #1: “How to Successfully Bring AI Products to Market at Scale with GitHubs CRO” #2.

Price 100
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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.

Growth 100
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The 9 Best Free Graphic Design Tools I’ve Tried (and Loved!)

G2

Discover the 9 best free graphic design tools Ive tested for 2025! From editing to illustration, these are my top picks for creatives on a budget.

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Leader Strategy for Achieving the Next Growth Milestone

Force Management

The journey from start-up to maturity involves multiple rounds of iteration. Achieving product-market fit and getting your customers to pay and stay are the results of how your product and message adapted to your buyers' needs along the way. Now, reaching that next benchmark means continuing to refine and shift the way your company thinks about and talks about itself in the market.

Growth 94

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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth.

Pitch 79
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The AI-powered path to smarter marketing

Martech

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze , Ph.D., founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence.

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35+ Business Intelligence Statistics for 2025

G2

Business intelligence (BI) is making a significant impact across industries by helping organizations use data to make better decisions and improve operations.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering.

GTM 57
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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You’re A Loser—-And That’s A Great Start!

Partners in Excellence

“WTF! What’s this guy talking about???? We don’t want losers, we want winners……” A lot of you are scratching your heads, thinking, “Dave’s really gone off the deep end, this time!” Hang in there, let’s talk about losing! But first, let’s talk about winning. We put winners on pedestals. we revere them, we aspire to be like them.

GTM 62
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5 Interesting Learnings from Databricks at $3 Billion in ARR

SaaStr

Databricks worth $62B, sounds like a lot but: – Crossing $3B ARR – Growing 60% (!) and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. Perhaps Databricks isn’t really SaaS, it’s Cloud + AI/Cloud infrastructure.

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It’s time for B2B marketing to understand its GTM role

Martech

2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. The facts are that very few C-suites understand why they spend so much money on marketing; and a lot of them are also rethinking how much their sales team costs them in the AI era.

GTM 89
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Nimble CRM Tips & Updates – December 18 2024

Adaptive Business Services

Happy Holidays! We do have one new Nimble update to report and that is the capability to filter your pipeline deals. In a way, this operates as a deal search capability and it is something that I have wanted, and have expected, for some time. This filter (search) allows you to show deals based on matching a specific criteria including any custom fields that you have created for that pipeline.

CRM 71
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Adaptive Strategies for Modern Sales Leaders with Nicole and David

Membrain

Explore how personalized sales strategies and why the importance of leveraging individual strengths to engage effectively can help you with Nicole Babel and David Mullins from SalesStar. With decades of experience, Nicole and David offer invaluable strategies to help sales leaders and teams adapt to rapid changes, such as accelerated decision-making and niche market specialization.

Niche 62
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Building Better Humans

Partners in Excellence

We are, as we should be, enamored with the potential of AI, particularly LLMs. Every day, we discover something new that we can do with these tools. How we eliminate work our people have to do. How we improve our people’s productivity. How we eliminate our people and fully automate interactions with customers and each other… Hmmmm? We are learning how to deal with and minimize hallucinations, making these tools much more accurate.

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Dear SaaStr: What is the Best Way to Deal With an “Unauthorized Signer” on a Contract?

SaaStr

Dear SaaStr: What is the best way to deal with an “unauthorized signer” on a contract in SaaS sales? A large company signed a contract to buy about $30K worth of software from us, and then the person who signed the contract said he didn’t have the authority to. I’ve been there, on both sides of it. Let me just add my personal learnings.

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Thrift, norming and price paranoia will be consumer trends in 2025

Martech

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” essentially, seeking reassurance about personal behavior and attitudes by checking them against objective and community standards.

Price 105
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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What is Shopping Cart Abandonment? How to Prevent It

G2

Shopping cart abandonment is when customers add items to their cart but leave without completing the purchase. Discover the best strategies to reduce it.

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How to Find Business Ideas and Startup Trends That Matter

Hubspot

Over on Trends , our community members have front-row seats to predictions and analysis on future business opportunities. But how does the Trends team consistently discover emerging ideas? Spoiler: Our analysts arent psychics theyre skilled researchers implementing a tried-and-tested formula. We do not predict the future, says Trends analyst Ethan Brooks.

Niche 60
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A (Not So) Comedy Of Errors….

Partners in Excellence

I have spent several hours in the past few days apologizing to any number of customer service agents. Every time I am directed to speak to another agent (apparently going up the food chain in escalating problems), I have restated the same words, “I’m so sorry that I’m frustrated and angry! It’s not your fault, but it’s your company and it’s complete inability to address my issues, that is making me angry!

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Your SaaS New Year’s Resolutions for 2025

SaaStr

So we have a classic set of New Year’s Resolutions in SaaS that we update every year. Over the years, so much has changed in SaaS. The best grow faster than ever. And yet, many are still struggling to get over the Crash of 2022. AI is remaking so many categories, but it’s often murky exactly … how. And while unicorns are back in force, IPOs and Big M&A isn’t.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to get your email marketing ready for iOS 18

Martech

Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Heres a look at the new features, their likely impact and steps you can take now. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners.

Promote 66
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Why Webinars Are a Powerful Learning & Development (L&D) Tool

G2

Continuous learning is essential for both individual and organizational growth, and learning and development (L&D) tools support just that.

Growth 59
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The Art of Outreach: Strategies for Modern Sales Prospecting feat. Alex Niswander

Sales Gravy

In this episode of The Sales Gravy Podcast, discover how Alex Niswander used the Fanatical Prospecting framework to maximize outreach and build meaningful client relationships. Learn about creative touchpoints, High-Intensity Prospecting call blocking (HIPs), and actionable tips to fill, move, and close your sales pipeline effectively. Key Takeaways: Multiple Touchpoints for Better Engagement: Combining weekly calls, text messages, and video messages in a month-long sequence creates many cell p

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3 Tips to Help Your Marketing Team Become B2B Opportunity Experts

Salesforce

What defines success in B2B marketing? Sure, you need to engage the right people with the right content, and you have to align with sales teams and work toward closing deals. Timing is crucial. You have to identify when deals are near the finish line and take action, or pivot when a prospect stops responding. When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity.

B2B 52
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Pitchbook: 30 VC Firms Raised 75% of All the VC Capital in 2024

SaaStr

So I don’t think founders need to understand everything about how VC works, but is is helpful to understand the key drivers and metrics, And this one is interesting. Per Pitchbook , the “top” 30 VC funds raised 75% of all the VC capital raised this year: And really, they consumed it. Because there is just only so much capital available for VCs to raise from LPs, to then give to founders.

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Mobile’s growing role in holiday shopping

Martech

Consumers arent just using their phones to research products they see on TV, theyre using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases based on TV ads they see, according to a recent study by Samsung Ads. This behavior will carry through the rest of the holiday season as Salesforce forecasts a high volume of mobile shopping.

Gaming 71
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From Screens to Smiles: How Digital Tools Impact Patient Engagement

G2

Technology has transformed every industry, and its impact on the healthcare sector is unprecedented, influencing engagement between patients and healthcare providers.

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How Digital Sales Rooms Revolutionize the Buyer Experience

Highspot

If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. And today, thats not an easy task. Buyer behaviors and expectations have evolved rapidly, creating new challenges for sales teams to navigate. Consider this: According to McKinsey, more than half (54%) of B2B decision-makers say they would abandon a purchase or switch suppliers after experiencing a poor omnichannel experience.

GTM 52
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.