Trending Articles

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Mastering B2B Sales Training: Leadership, Productivity, and Overcoming Challenges

Iannarino

Navigating the modern world of B2B sales feels like solving an ever-evolving puzzle. The challenges we face are shaping how we succeed in sales leadership and productivity.

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Our Most Popular Resources for Sales Leaders in 2024

Force Management

As we wrap up another year, it's time to reflect on the resources that have resonated most with our sales leadership community. From actionable strategies to insightful discussions, these pieces have provided valuable guidance to help leaders navigate the complexities of sales leadership. Check out our top visited resources of 2024.

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2024's Top Sales Training & Management Content

Anthony Cole Training

As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025. Don't miss our top videos and free downloads at the end!

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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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What Is Sales Enablement? Guide to Strategies, Benefits and Best Practices

SalesHood

Read the Guide to Strategies, Benefits and Best Practices of Sales Enablement Proven to Improve Sales Effectiveness, Ramp Time and Win-Rates

Sales 98
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What Is an SQL Server? Features, Benefits, and Use Cases

G2

What is SQL server? They're a type of popular database management system that can be used to store and retrieve data in businesses of all sizes.

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Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI

SaaStr

Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! … Salesforce, Dec 2024: Now we're hiring 2,000 new sales execs to sell AI — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 19, 2024 So it was just the other day Salesforce somewhat stunned the tech world by announcing it would hire 1,000 folks in sales and marketing to sell AgentForce and its AI products — while keeping other hiring, including engineering, flat.

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You’re A Loser—-And That’s A Great Start!

Partners in Excellence

“WTF! What’s this guy talking about???? We don’t want losers, we want winners……” A lot of you are scratching your heads, thinking, “Dave’s really gone off the deep end, this time!” Hang in there, let’s talk about losing! But first, let’s talk about winning. We put winners on pedestals. we revere them, we aspire to be like them.

GTM 62
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Leader Strategy for Achieving the Next Growth Milestone

Force Management

The journey from start-up to maturity involves multiple rounds of iteration. Achieving product-market fit and getting your customers to pay and stay are the results of how your product and message adapted to your buyers' needs along the way. Now, reaching that next benchmark means continuing to refine and shift the way your company thinks about and talks about itself in the market.

Growth 94
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Your 2025 Sales Playbook: Highlights from This Year’s Best Conversations

Sales Gravy

In this episode of The Sales Gravy Podcast, take a look back at the best insights from the year. These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Key Takeaways: This year reinforced a crucial truth: the fundamentals of sales never go out of style, but adapting to the environment around you is key.

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Top SaaStr Posts and Videos of the Week: A16Z, Ironclad’s CEO, HubSpot’s CRO, YCombinator’s Secrets, and More!

SaaStr

Top Posts: #1. Inherent Churn vs. Fixable Churn: You Have to Attack Both #2. We Just Left a Vendor Weve Used for 5+ Years. They Dont Even Know It Yet. #3. How Many Sales Reps You Really Need for Next Year #4. Is SaaS Back? (TL;DR: It Sure Feels Like It) #5. 4 Truly Great SaaS IPOs Since 2021! But Not Always a Great Win for Their Late Stage Investors Inherent Churn vs.

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Building Better Humans

Partners in Excellence

We are, as we should be, enamored with the potential of AI, particularly LLMs. Every day, we discover something new that we can do with these tools. How we eliminate work our people have to do. How we improve our people’s productivity. How we eliminate our people and fully automate interactions with customers and each other… Hmmmm? We are learning how to deal with and minimize hallucinations, making these tools much more accurate.

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How Do AI Detectors Work: Cracking the Code on AI Content

G2

Wondering how do AI detectors work? Read the article to explore AI detection technology, its reliability, benefits, and top software based on G2 reviews.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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5 content killers that ruin results — and how to fix them

Martech

Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.

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Reflection vs Regret | Money Monday

Sales Gravy

For me, the last full week of the year has always been the chance to pause, take a break from the grind of selling, and really think about what happened over the past yearthe good, the bad, and the ugly. If you are anything like me and do the same, there are two ways to look back on your last twelve months. You can do so with regret or reflection. These two opposing lenses are vastly different in the way they affect your view of where youve been and where you are going.

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Your SaaS New Year’s Resolutions for 2025

SaaStr

So we have a classic set of New Year’s Resolutions in SaaS that we update every year. Over the years, so much has changed in SaaS. The best grow faster than ever. And yet, many are still struggling to get over the Crash of 2022. AI is remaking so many categories, but it’s often murky exactly … how. And while unicorns are back in force, IPOs and Big M&A isn’t.

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How to Find Business Ideas and Startup Trends That Matter

Hubspot

Over on Trends , our community members have front-row seats to predictions and analysis on future business opportunities. But how does the Trends team consistently discover emerging ideas? Spoiler: Our analysts arent psychics theyre skilled researchers implementing a tried-and-tested formula. We do not predict the future, says Trends analyst Ethan Brooks.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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What Is Brand Identity? How To Create A Strong Brand Identity

G2

Recruiting a designer, defining your target audience, and outlining your values can launch your brand identity into a place of prosperity and growth.

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How to use AI to find and prioritize untapped market segments

Martech

In this tutorial, Ill show you how to harness large language models (LLMs) to elevate your targeting strategies. Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.

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The Art of Outreach: Strategies for Modern Sales Prospecting feat. Alex Niswander

Sales Gravy

In this episode of The Sales Gravy Podcast, discover how Alex Niswander used the Fanatical Prospecting framework to maximize outreach and build meaningful client relationships. Learn about creative touchpoints, High-Intensity Prospecting call blocking (HIPs), and actionable tips to fill, move, and close your sales pipeline effectively. Key Takeaways: Multiple Touchpoints for Better Engagement: Combining weekly calls, text messages, and video messages in a month-long sequence creates many cell p

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Dear SaaStr: How Far in SaaS Can a 10 or 20 Person Team go?

SaaStr

Dear SaaStr: How far in the SaaS can a 10 or 20 person team go? I know many are talking about AI fueling 1 person, $1B start-ups. I hope that happens. But maybe not so much in SaaS. Today, the most efficient public SaaS company is probably Doximity, at about $700,000 in revenue per employee. They get many network benefits, being the LinkedIn for Doctors.

Quota 63
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 Tips to Help Your Marketing Team Become B2B Opportunity Experts

Salesforce

What defines success in B2B marketing? Sure, you need to engage the right people with the right content, and you have to align with sales teams and work toward closing deals. Timing is crucial. You have to identify when deals are near the finish line and take action, or pivot when a prospect stops responding. When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity.

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Active Learning in Machine Learning: What It Is and How To Use It

G2

With data becoming cheaper to collect and store, data scientists are often left overwhelmed by the sheer volume of unlabeled data. Active learning (machine learning) helps them make sense of it all.

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The science behind high-performing calls to action

Martech

Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.

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How Digital Sales Rooms Revolutionize the Buyer Experience

Highspot

If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. And today, thats not an easy task. Buyer behaviors and expectations have evolved rapidly, creating new challenges for sales teams to navigate. Consider this: According to McKinsey, more than half (54%) of B2B decision-makers say they would abandon a purchase or switch suppliers after experiencing a poor omnichannel experience.

GTM 52
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Carta: Only 18% of Sales Execs Are Women

SaaStr

So have we made any real progress in diversity in SaaS the past 5 years? The past 10? In some ways, for sure yes. But we have a long way to go, still. A long way. Per Carta’s latest data, only 18% of tech sales execs are women, and 26% of reps overall: I’m slightly heartened that overall it’s at 26% women outside of the executive suite.

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Should You Design Custom Actions for Agentforce? If So, Here Are 5 Tips

Salesforce

Your company may be exploring Agentforce Salesforce’s artificial intelligence (AI) platform and learning about its capabilities to improve productivity. While Agentforce comes out of the box with actions that make common tasks easy, you can also design custom ones. But there are a few aspects to consider before you design custom actions. Lets think through the considerations together: What are Agentforce Actions?

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Is Wix a Good Website Builder? What G2 Users Think

G2

Wix has emerged as a popular choice for individuals and businesses looking to create stunning websites without extensive coding knowledge. But is Wix truly a good website builder?

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4 key features in Salesforce’s Agentforce 2.0

Martech

The only thing were going to do at Salesforce is Agentforce. Thats what Salesforce CEO Marc Benioff said in September when introducing the AI agents. This week, the company showed what that means by unveiling a substantially upgraded Agentforce 2.0. Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.