Iannarino

JUNE 25, 2024

Discover how the resurgence of the full-cycle salesperson is changing the sales landscape in modern businesses.

Sales 238

Sales 238

Force Management

JUNE 27, 2024

With funding comes responsibility. In the SaaS world, you don't have time to wait. The global SaaS market is growing more rapidly than even optimists projected (18%), and we’re right at the center of it. Over half of the SaaS firms in the world are located in the US.

Growth 88

Growth Technology Technology Sell 88

Veloxy

JUNE 20, 2024

Did you know that using mobile CRM apps can boost sales productivity by 14.6% ? So that’s a no-brainer, right? It’s time for you and your sales team to embrace these apps! But what are your best options in 2024? Today I’m breaking down my top recommendations for the best mobile CRM apps. I’ll look into how these mobile CRM tools can streamline your sales processes, enhance customer interactions, and ultimately drive higher sales efficiency.

CRM 246

CRM Product Sales Pipeline 246

Anthony Cole Training

JUNE 21, 2024

In our business, one of the greatest sales challenges that most companies face is how to properly gain insight from the data. Some companies chase a bunch of data without any regard for the story that the data tells. Others struggle when they launch sales coaching without any data at all. One “must-have” sales data insight that all companies should understand is the “pull-through rate.

Launch 221

Launch Sales Drivers/motivators 221

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Search Engine Land

JUNE 26, 2024

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. What’s new. These are the five new features Google announced: Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4.

Campaign 115

Campaign Launch Engineering Product 115

Martech

JUNE 26, 2024

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. Their large teams mean more choices and more channels. But you can be tiny and still achieve mighty results with your events. We brought the receipts to prove it.

B2C 104

B2C Launch B2B Prospecting 104

Iannarino

JUNE 21, 2024

Pursue your true sales potential by harnessing the unique gifts and competencies that drive B2B success.

B2B 232

B2B Sales 232

Search Engine Land

JUNE 20, 2024

Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, Google wrote. Google posted this update and wrote: One week to roll out. Released the June 2024 spam update. The rollout may take up to 1 week to complete. Spam updates. Google linked to its standard spam updates documentation that reads: While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvement

145

145

Membrain

JUNE 26, 2024

Sometimes, in complex B2B sales , low activity and slow pipelines are blamed on the idea that the sales process is “ complex.” I’ve always been interested in this excuse because it’s never rung true for me.

Pipeline 78

Pipeline Sales B2B Process 78

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.

Click Through Rate 109

Click Through Rate Strategize Territory Government 109

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

SaaStr

JUNE 21, 2024

Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin’s company, EchoSign, which later sold to Adobe and launched his career. These nine sales concepts, when done correctly, will greatly improve your sales and sales teams. #1: Don’t Outsource Recruiting Founders and sales leaders often ask Sam, “Which external recruiting firm do yo

Referrals 99

Referrals Pipeline Launch Sales 99

Iannarino

JUNE 26, 2024

Discover how to transform your B2B sales approach and achieve exceptional results.

B2B 164

B2B Technique Sales 164

Search Engine Land

JUNE 21, 2024

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their analytics capabilities.

Contract 136

Contract Technology Technology Conversion 136

Partners in Excellence

JUNE 25, 2024

We focus on scaling and growth. We revel in incredible growth rates, doing better than we did last year, having aspirations to do better next year than we did this year. We are hitting the numbers, maxing our comp plans, keeping our investors happy. We engage in high fives and chest bumping all around. Of course, that it getting more and more difficult.

Sell 68

Sell Growth Sales Support Closing 68

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

JUNE 26, 2024

Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement is essential for marketers to understand the impact of their efforts and make more informed decisions,” Steve Ganem, director of product management for Google Analytics, wrote in a blog post.

Campaign 90

Campaign Launch Engineering Start-ups 90

SaaStr

JUNE 22, 2024

Dear SaaStr: Would You Invest in a Start-Up With 6 Co-Founders? I’ve done it — once. At least with 5 true co-founders. And that startup did end up selling for over $1 Billion (!) — so it’s not a firm “No.” But it did have the exact issues you’d expect. The downside? The company was a lot less nimble. Decisions took much longer, more egos were involved, especially on compensation.

Start-ups 91

Start-ups Strategize Up-sell Closing 91

Iannarino

JUNE 24, 2024

Discover how a well-utilized CRM can transform your sales strategy and boost your success.

CRM 169

CRM Sales 169

Search Engine Land

JUNE 24, 2024

Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time for advertisers and ensure more equitable distribution of ad credits, particularly benefiting those with limited resources. This will potentially affect advertisers’ budgets, lead quality and overall experience with the platform.

Service 121

Service Healthcare Launch Gaming 121

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Hubspot

JUNE 23, 2024

In my experience, radio silence from a prospect is one of the worst experiences for a salesperson. When that happens to me, I like to use a breakup email to determine whether I should move on or if the sale can be saved. Specifically, I’ve found that breakup emails help close the communication loop because they either confirm that a prospect isn’t interested at the moment or give the person enough urgency to re-engage in our conversation.

Closing 82

Closing Prospecting Follow-up Clients 82

Martech

JUNE 24, 2024

Psychological safety is essential in today’s workplace, but many leaders struggle to achieve it. Workplaces with increased psychological safety saw a 27% reduction in turnover, per a Quantum Workplace survey. Yet, McKinsey’s 2021 survey found that only 26% of leaders create psychological safety for their teams. Yikes! How can we, as marketing leaders, address this gap?

Promote 101

Promote Drivers/motivators Gaming Trust 101

SaaStr

JUNE 23, 2024

Dear SaaStr: Can I Position My Startup To Be Acquired By The Likes of Google, Salesforce, Adobe, etc.? No. But … Sort of. What I’ve learned being on both sides of acquisitions, and being a 2x acquired founder — is: There is a List. There’s an informal CEO list of “jewels” the CEO would like to buy; and There’s often a more formal “targets” list that each SVP of core business unit would like to buy.

Start-ups 80

Start-ups Growth 80

Partners in Excellence

JUNE 26, 2024

I’ve been in various businesses in a variety of jobs for close to 4 decades. I’m experiencing and observing something I’ve never encountered. Over the last several weeks, I’ve had a number of conversations–some I initiated, some initiated by others. Conversations with clients, colleagues, business friends. We are all seeing similar things, each from different perspectives.

Technology 62

Technology Technology Conversion Trust 62

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Pipeline

Search Engine Land

JUNE 24, 2024

Whenever big brands partner up, the digital landscape changes. In this article, you will learn: Why AI firms are eager to partner with Reddit. How your online reputation can be affected when major platforms partner up. How to leverage this new situation to your brand’s advantage. Tips on how to monitor the impact your brand is making on Reddit. When a growing discussion platform becomes AI platforms’ new best friend While more and more sites see their content outranked by Reddit threads, the dis

Referrals 117

Referrals Engineering Trust Represent 117

Hubspot

JUNE 24, 2024

I've seen a lot of cold emails as the managing editor of the HubSpot Sales Blog. Crafting outreach messages and getting high reply rates is challenging unless you know how to approach cold emailing. Yet, the cold email is a powerful tool for salespeople to connect with potential clients. When executed correctly, it yields impressive results for your network and revenue.

Cold Call 81

Cold Call Prospecting Contact Follow-up 81

Martech

JUNE 25, 2024

The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality disappointed.

B2B 97

B2B User Experience Trust Finance 97

The Advantexe Advisor

JUNE 20, 2024

The Juneteenth day of remembrance gave me a chance to do some reflection and to get caught up on some business reading. As a graduate of the Wharton School, I always look forward to the monthly articles from Wharton Magazine and it was great reading about what is new and exciting. An interesting article about Data Driven Analytics in this month’s edition caught my eye and thoroughly enjoyed it coming a day after I wrote a blog on Critical Thinking.

Start-ups 83

Start-ups 83

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

Price

G2

JUNE 26, 2024

Most businesses no longer operate strictly on a local network with in-house applications and software. At some point, your company connects to the internet, even if it’s for tasks as simple as email and payroll.

Networking 64

Networking 64

Search Engine Land

JUNE 24, 2024

Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The big picture. This change aligns with increasing privacy regulations in Europe and Google’s efforts to ensure compliance. Why it matters. Advertisers must now explicitly pass granted consent signals to Google to continue using Customer Match for personalized advertising in the EEA.

Customers 108

Customers Campaign Conversion 108

SaaStr

JUNE 27, 2024

What does it take to scale a team from 2 to more than 1,100 people in just a few short years? Hannah Seal, Partner at Index Ventures, chats with Job van der Voort, CEO and co-founder of Remote, about just that. Remote launched in 2020, just as the pandemic hit, and it continues to be the fastest-growing portfolio company in Index Venture’s history.

GTM 59

GTM Launch Finance Start-ups 59

Martech

JUNE 24, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Strategize 98

Strategize Technology Technology Repeat business 98

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