Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

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Search Engine Land

DECEMBER 5, 2023

This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Are you looking to improve your website’s SEO and increase organic traffic?

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A/B testing Click Through Rate Presentation 104

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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A/B testing Campaign Retail Angle 116

ClickFunnels

AUGUST 16, 2021

Why Should You Use Split Testing To Optimize Your Sales Funnel? What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? A/B Testing Ideas).

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A/B testing Conversion Technique Follow-up 246

Search Engine Land

OCTOBER 11, 2023

This whitepaper from SearchPilot explains how SEO A/B testing provides a disciplined, data-driven approach to avoid losses and boost results. Download this paper to: Understand the marketing benefits of SEO A/B testing Utilize data and analytics to make informed decisions, cutting through noise from seasonality, Google updates, etc.

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A/B testing Engineering 86

Martech

SEPTEMBER 13, 2024

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Consider A/B testing A/B testing is the secret weapon of any email marketing program.

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A/B testing Strategic planning Campaign Strategize 135

ClickFunnels

NOVEMBER 22, 2022

A/B Testing — Avg Cost. $40/Month. It’s very important to always be testing your messaging and funnels to improve your staying ahead of the curve for massive impact and results. to A/B test your sales funnels, landing pages, emails, and more. The market is always changing. You can use ClickFunnels 2.0

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ClickFunnels

SEPTEMBER 17, 2021

” Fortunately, direct marketing copywriters have been A/B testing copy for over a century now, going all the way back to the days of direct response letters sent via snail mail. Online marketers have been obsessively A/B testing landing pages and sales pages for at least two decades now. It’s good stuff!

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A/B testing Sales Conversion Price 235

ClickFunnels

JANUARY 18, 2023

10 Use A/B Testing to Optimize Your Landing Page For Conversions Once you are sure that your free offer resonates with your target audience, it’s time to start optimizing your lead magnet landing page for conversions. What Affiliate Marketing Sales Funnel Works Best? Continue this process until you find a lead magnet idea that works.

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Product A/B testing Lead generation Niche 246

ClickFunnels

AUGUST 8, 2021

A/B testing. A/B testing. A/B testing. It includes everything in the Create plan + A/B testing, autoresponder, funnels, and more. It includes three sites and everything in the Standard plan +online payments and A/B testing + tech support via chat. Go with ClickFunnels. Scheduler.

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Lead generation A/B testing X-functional Price 246

ClickFunnels

NOVEMBER 18, 2021

Choose the best idea and create your test! Create A/B Test. Technically speaking, creating an A/B test is really easy — you can even do it right inside of your ClickFunnels account. After a bit of researching and brainstorming, you should have a few ideas for what to do to improve your lead-gen funnel.

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Lead generation A/B testing Conversion Click Through Rate 232

ClickFunnels

OCTOBER 26, 2021

Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel. With ClickFunnels, you get access to in-built A/B testing functionality, which means that you can not only build sales funnels but also test them to learn what works and what doesn’t.

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Consult A/B testing Cross-sell Sales 201

Martech

DECEMBER 2, 2024

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions.

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A/B testing Territory Technique CTR 115

ClickFunnels

AUGUST 16, 2021

A/B Test Everything. Every email you send, every landing page you create, every sales funnel you use… they all should have an A/B test running at all times. When you’re crafting Seinfeld emails or other promotions, having these segments in place will help you send the right emails to the right people at the right time.

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Campaign A/B testing Trust Click Through Rate 242

Heinz Marketing

OCTOBER 15, 2023

Personalize navigation categories by each customers affinity Target different promotions to different audiences in the same email Deliver 1:1 personalization within Dynamic Content Recommend the most relevant products for each customer Sophisticated segmentation, designed for precision targeting with person-level behavioral data from your site Easily (..)

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A/B testing E-commerce Growth Engineering 107

ClickFunnels

DECEMBER 18, 2022

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? Is your sample size significant?

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A/B testing Angle Conversion Cross-sell 246

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Improved A/B testing. AdMob is launching an enhanced A/B testing tool for publishers who experiment with multiple mediation setups. The improved A/B testing functionality is set to be available in beta soon. Real-time bidding buyers. Upgraded mediation toolkit.

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Search Engine Land

SEPTEMBER 27, 2023

However, you will still be able to run A/B tests in Google Analytics 4. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Testing in GA4. Why we care. Be sure to download it from the Optimize user interface before September 30.

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A/B testing User Experience Engineering Launch 112

ClickFunnels

DECEMBER 5, 2022

We recommend brainstorming at least ten different headlines for your landing page, then A/B testing them to see which one works best (more on this later). A/B Test Everything. You can’t know whether something will work for your business until you actually test it. the call-to-action button color). The landing page.

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A/B testing Objectives and Key Results Lead generation Conversion 148

Martech

JUNE 18, 2024

Test variations: Employ A/B testing to find what works best. Example : A fitness apparel brand uses A/B testing to determine the optimal time to send their emails. Master the art of A/B testing A/B testing is crucial for refining your email strategies.

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Campaign A/B testing Sports Retail 118

ClickFunnels

DECEMBER 19, 2021

These typically increase the conversion rate but you should A/B test everything just to be sure. And yes, we understand that ditching your website altogether might seem a bit drastic, but at least consider A/B testing your lead magnet landing page against your homepage. Just saying. Tip #2: Have Several Lead Magnets.

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Lead generation Cross-sell Non-Profits A/B testing 263

Martech

OCTOBER 14, 2022

When it comes to optimizing their e-commerce sites, Green and her team have traditionally relied on Comoto’s UX and Research teams to provide a testing plan based on qualitative customer research. She noted that even simple A/B tests could produce some big wins. We have a lineup of things that we want to test at this point.

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A/B testing E-commerce Retail UX 123

Veloxy

APRIL 5, 2022

Pros and Cons of Cold Calling.

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SaaStr

NOVEMBER 2, 2022

Everything is aggressively A/B tested, including new product development. A/B testing can be harder in lower volume B2B products, but it’s a reminder we all need to do more of it. They run 500 A/B tests a quarter. #4. Duolingo isn’t yet profitable at $360m+ in ARR, but it is EBITDA positive. #3.

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Search Engine Land

FEBRUARY 14, 2024

Data integration and management: A/B split testing + AI AI streamlines the process of creating, deploying, optimizing, and analyzing A/B tests, enabling organizations to achieve their objectives more rapidly and efficiently. Unlike traditional A/B testing, AI modifies ongoing experiments on the fly.

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Campaign A/B testing Objectives and Key Results Appointment 108

Martech

JANUARY 19, 2024

A/B testing. A/B testing enables this type of data-driven decision making. This is another area expected to evolve to include more complex multivariate testing thanks to AI and machine learning. Marketers learn by experimenting with different elements of their campaigns and optimizing based on the results.

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A/B testing B2C Appointment Campaign 131

Search Engine Land

FEBRUARY 23, 2024

Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating. Measure your brand campaign’s effectiveness on LinkedIn through brand lift testing, setting baselines, and optimizing through A/B tests for improved performance, ROI, and valuable insights.

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A/B testing Finance Campaign CRM 118

ConversionXL

MARCH 3, 2021

3) Write highly-targeted ad copy and utilize A/B testing. With the Google Ads built-in A/B testing feature, you can also test out different headlines or descriptions to see which performs better. Example of Google Ads A/B testing feature.

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Campaign Prospecting A/B testing Conversion 146

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. It’s important to highlight the second step: Group.

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A/B testing Click Through Rate UX Engineering 100

Martech

MAY 29, 2024

This means A/B testing the design of a website or form that customers are engaging with — or A/B testing specific design elements within the overall design. Dig deeper: Optimizing digital experiences: Don’t focus on just one metric Your business should take a data-driven approach to improve the experience.

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A/B testing Campaign Conversion Engineering 123

Martech

JANUARY 24, 2024

Additionally, email vendors are using it to automate A/B testing, perform sentiment analysis and enhance deliverability. Some platforms also offer machine-learning-driven capabilities for running A/B tests that automatically optimize for the most favorable response.

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A/B testing Campaign Technology Technology 122

Martech

MAY 16, 2024

Conduct A/B Testing Once the automations are running you must be sure they are optimized. Use A/B testing to assess the effectiveness of your workflows. By using your automation software to trigger brain responses at the right time, you’re able to deliver optimal results.

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A/B testing Campaign Lead generation Prospecting 126

Heinz Marketing

MARCH 23, 2023

A/B test your messaging Finally, it’s critical to A/B test your messaging to see what works best. Whether it’s signing up for a free trial, requesting a demo, or downloading a whitepaper, make sure the CTA is easy to understand and visibly displayed in your marketing communications.

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B2B A/B testing Drivers/motivators Up-sell 117

Search Engine Land

JANUARY 30, 2024

Landing pages : If your landing pages aren’t converting, begin A/B testing them. Leverage A/B testing to maximize conversions A/B testing can be an effective tool for conversion rate optimization (CRO). The goal is to test two versions of a webpage to see which one generates a higher conversion rate.

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A/B testing UX Intrinsic Trust 105

Martech

MAY 12, 2023

For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test. One day I noticed a significant UX difference from when I was last on the site.

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A/B testing UX B2C Referrals 129

Martech

MAY 15, 2024

Implications for A/B testing and long-tail conversions In a typical A/B testing scenario, you send a control message to 10% of the list, the variant to another 10% and the winning version to 80% of the list. But your long-tail research will help you find the right cutoff point.

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A/B testing Campaign Conversion Up-sell 124

Martech

APRIL 25, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

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A/B testing Launch Presentation 118