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How to Become a Marketing Manager

ConversionXL

We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization. Measure results from organic social media engagement, lead generation efforts, advertising ROI, email CTR, and other tasks you’ve worked on to help your cause. Source: Nanigans.

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B2B Sales Email Guide: How to Nail a Cold Email Campaign

Cience

A/B Testing or Split testing is a simple principle of testing the original version of an email compared to another version. Be dynamic A/B Testing is the way to find out what is best. According to ActiveCampaign , the average email CTR is 1-5%. Tips For Best Timing.