Martech

AUGUST 29, 2023

Likewise, a video creative test has been deemed ineffective due to low completion rates. However, the real reason was that it was targeted to the wrong audience, and the A/B test was not correctly configured within the buying platform.

A/B testing 98

A/B testing Campaign Healthcare Cross-sell 98

Martech

DECEMBER 14, 2022

Essentially a combination of the two points above, you can set your data collection to mask certain sensitive information on the client side and later add them on the server side. They involve essentially sending hashed versions of your logged-in user data, such as email addresses, to enable better matching and audience management.

A/B testing 109

A/B testing Technique Conversion Follow-up 109

ConversionXL

AUGUST 27, 2015

You’ve had solid winners each month, and you’re confident in the test results. How do you explain this to the boss/client? ” The article also sums things up by saying, “You can also take heart that if you’re running valid tests, you are likely improving the bottom line.”. These are not imaginary lifts.

Non-Profits 119

Non-Profits A/B testing Start-ups Conversion 119

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1

Commission 85

Commission Objectives and Key Results SQL A/B testing 85