Remove A/B testing Remove Advertising/ Marketing Remove Represent
article thumbnail

Salesforce’s AI CEO explains why this new AI wave is different

Martech

Matching ads to the right consumers isn’t directly dependent on generative AI in many of these use cases, but scaling up creative and testing ads is. Clara Shih, CEO of Salesforce AI, explained how new LLMs can potentially improve on testing, which ensures that optimal ads find the right consumers. “In

article thumbnail

The Highest-Rated Marketing Software to Help Your Business Succeed in 2022

Capterra Sales & Marketing Software

To show you how reviewers feel about HubSpot Marketing Hub, here are some of the most positive excerpts from Capterra reviews: Pros. “It It allows me to have a better grasp on an account and how to best serve it” — Small business, marketing and advertising, marketing manager “Lots of cool features that are quite easy to use.

article thumbnail

This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.