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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

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5 Tips To Build A High Converting Landing Page For Your Ads

ClickFunnels

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? What is the high-level angle of that ad? Is your sample size significant?

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How to use ChatGPT to boost your PPC efforts

Search Engine Land

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? There are many keyword research tools out there, both paid and free, but ChatGPT can bring a new angle to keyword research. The goal is to use the tool to help you think of new angles.

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6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales

ConversionXL

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Look at your existing auto-responder campaign. Re-Optimize Your Subject Lines FIRST.

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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

They also had limited time to wait for results from a traditional A/B testing approach. . Or would they rather see wide-angle shots of the entire eBike on display? Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”. Testing images at scale.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

This can be follow-up emails or automatic, tailored email marketing campaigns, or email tracking and analytics. Email campaigns are effective. Great automation programs address this from many angles: inter-department collaboration, data application recommendations, and balance. Some automated software tools focus on email.

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