ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? However, it is mostly a drawback of the standard widely used approach to A/B testing called Hypothesis Testing.

A/B testing 111

A/B testing Strategize Drivers/motivators Technique 111

Hubspot

APRIL 6, 2012

From the add to cart button to recommendation engines and product images, ecommerce marketers have plenty of opportunities to optimize shopping cart conversion rates. Here are crucial changes you should make to your website to prevent shopping cart abandonment and enjoy better conversion rates. Conversion rate: +4.8%.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Sales Hacker

OCTOBER 19, 2020

Sales reps only have 14 days to engage a buyer before the conversion potential is so low that it’s no longer worth following up. Let’s look at the numbers: After two days of prospect silence, the expected conversion rate drops 3x. From there, identify potential changes and test them on unresponsive prospects. After 14 days, 10x.

A/B testing 128

A/B testing Angle Follow-up Prospecting 128

Veloxy

SEPTEMBER 29, 2021

Persuasive conversational skills are valuable. This way, it can bring up relevant information in the course of collaborative conversations. A sales rep won’t need to pause a conversation’s flow to look something up. This lets you A/B test as many variables as you want for each campaign.

Territory 342

Territory Represent Sales Lead generation 342

Hubspot

SEPTEMBER 2, 2014

The logic behind this was, rather than making visitors click through to a landing page in order to subscribe to our blog, we''d allow them to subscribe right there at the bottom of the post -- saving them the extra click, and reducing friction for conversion. Putting It to the Test: Standard Blog CTA vs. Full Form. Makes sense, right?

Conversion 78

Conversion Lead generation A/B testing Angle 78

ConversionXL

MAY 16, 2017

That’s why doing an analytics audit is so important: it forces you to question the integrity and quality of your data, and you’re required to have important conversations about what you’re collecting in the first place. But to begin thinking about solutions, you need to have the conversation first. Version 1: Image Source.

A/B testing 132

A/B testing Campaign Referrals Trust 132

Salesforce

AUGUST 21, 2023

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how? AI takes the guesswork out.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. A/B Testing. The Pillar-Cluster Model. Podcasting.

Technique 101

Technique A/B testing Angle Pitch 101

Hubspot

JUNE 28, 2013

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. Increase landing page conversions by using specific numbers.

Angle 78

Angle A/B testing Drivers/motivators Presentation 78

ConversionXL

APRIL 3, 2013

Contentverve has created an excellent round up of case studies that show big lifts in conversions simply by changing the call to action. Furthermore, is there a way we could simultaneously test both at the same time to see which campaign to see which converts best long term? You can read that here.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ConversionXL

FEBRUARY 16, 2012

It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion advice , “test your value proposition” would be it. It should join the conversation that is already going on in the customer’s mind. A/B testing.

A/B testing 134

A/B testing CTR Angle Conversion 134

Salesforce

OCTOBER 7, 2021

No matter what happens this season, two top key performance indicators (KPIs) are likely to rule your post-holiday measurements: traffic and conversion. Here are some things to keep in mind when measuring traffic and conversion: 2. View traffic from every angle. Conversion is multi-faceted — consider every factor.

Retail 96

Retail A/B testing Angle Campaign 96

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

B2B 117

B2B Gaming Niche Appointment 117

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Create dedicated, conversion-optimized landing pages. Pretty cool for just one test.

A/B testing 78

A/B testing Angle Education Campaign 78

Hubspot

OCTOBER 9, 2019

Plus, it's important to practice the flow of conversation and learn how to ask questions authentically, instead of interrogatively. Pay attention to critiques on the questions you're asking, the flow of the conversation, and your rapport. These are personalized ways to strike up authentic conversation with your prospects.

Technique 101

Technique Angle Profit margin Sales 101

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. A: There are a couple different angles to this. In the first part, we discussed how to recreate Universal Analytics’ reports. Interview edited for length and clarity.)

SQL 98

SQL A/B testing Angle Strategize 98

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ I’ll let you in on a little secret.

A/B testing 123

A/B testing Lead generation Drivers/motivators Angle 123

Salesforce

MAY 3, 2024

That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? A high conversion rate indicates that your ecommerce website is well-designed, effectively formatted, and appealing to your target audience.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

ConversionXL

JANUARY 13, 2021

This conversation with Kyndall, who sent out the newsletter, happened…often. As a distribution channel, search rarely rewards tone, design, or angle. This isn’t a shock to those who do conversion research —quant data is the “what”; qualitative data is the “why.”. New ideas justify a test, not a strategy.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

ConversionXL

MAY 27, 2022

More conversions? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. So you want to have a different angle, a new angle, something that you’re about.”. Before getting started, be clear on: The goal. The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Search Engine Land

OCTOBER 31, 2023

Producing copy and title variations for testing AI can enhance A/B testing with diverse copy and headline variations. This enables you to test and improve engagement and conversion rates quickly. Consider analyzing existing content and audience preferences to create alternatives for emails, websites and ads.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

ConversionXL

MARCH 14, 2017

Then why is it that professional landing pages — getting decent traffic numbers — don’t produce conversions a lot of the time? It’s because marketers forget about the visitor in the conversion equation. Remember the Other Side of the Conversion Equation. That’s all marketers need to generate high quality leads, right?

Promote 99

Promote A/B testing Represent Angle 99

Sales Hacker

SEPTEMBER 25, 2020

Simple: join the conversation. After monitoring conversation topics and emerging trends, bring your ideas to the table. After monitoring conversation topics and emerging trends, bring your ideas to the table. Find new angles to interact with your audience, position your solution, and solve their problems. #2: Only 23.9%

Campaign 91

Campaign A/B testing Follow-up Angle 91

Hubspot

FEBRUARY 23, 2017

Considering 57% of publishers receive between 50 and 500 pitches per week, it’s imperative to take your subject line seriously and consider some A/B testing. Another option well-suited for more conversational pitches is to personalize the subject line based on the information you find while researching your potential contact.

Pitch 78

Pitch Entertainment Angle Objectives and Key Results 78

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization.

Promote 141

Promote Pitch Campaign Niche 141

CloserIQ

APRIL 23, 2019

Some possible sales metrics to look into could be: contact ratios, connection rates, sales growth, sales targets, sales to date, lead conversion, product performance, cannibalization, sell-through, sales per rep and average purchase value. You could try running various programs alongside each other and try A/B testing to find what works.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

Hubspot

JUNE 20, 2018

Plus, if you're already in a natural email conversation with them, subscribing to more emails can be a natural next step. You can also do this in appropriate and relevant LinkedIn group discussions -- just be mindful of the topic being discussed to ensure your offer is a welcome addition to the conversation. With New Content.

A/B testing 78

A/B testing Contact Promote Campaign 78

SalesLoft

JUNE 26, 2019

Marketing and sales teams need to keep in constant conversation to ensure that they target the right players. There needs to be an ongoing conversation between departments to make sure that everyone is marching towards the same goals. Experimenting and A/B testing will help you refine your unique approach. Get excited.

A/B testing 73

A/B testing Angle Pipeline B2B 73

Hubspot

FEBRUARY 14, 2018

As a highly visual mobile-first platform, designing Instagram posts will help you think about design from a mobile-first angle. Not only will you improve your design skills, but creating new images gives you a great opportunity to test your conversion rates and improve CRO over time. Source: Four Days of Facebook , HubSpot.

A/B testing 78

A/B testing Angle Campaign Represent 78

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. directly resulted in conversions. By placing your message front and center, Brand Takeovers can deliver high impressions, making them an effective way to increase brand awareness and conversions.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Sales Hacker

MARCH 11, 2019

Using A/B testing to deliver optimal results. The first is Chorus , the leading conversation intelligence platform. We’re going to talk a lot about A-B testing, we’ve got a lot of internal data that we’re releasing in the book about what we see and what are best practices, based on the data.

A/B testing 68

A/B testing Sales Angle Engineering 68

Hubspot

JUNE 14, 2012

If you (or that trusted friend of yours) answered no to any of these questions, you’ve got a website problem that's driving away shoppers, impacting conversions, and discouraging shoppers from ever returning. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality.

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

Hubspot

APRIL 25, 2019

Amazon requires your main product image needs to be on a plain, white background , but here are some tips for your other eight product images: Capture your product from different angles. HubSpot Tip : Test your product images to see which one converts more shoppers (like an A/B test ). Finally, sales. Product Reviews.

E-commerce 101

E-commerce Price Real Estate Engineering 101

Hubspot

APRIL 18, 2012

If you realize your sales team is using unique sales angles to sell your various products to each persona, the products pages of your website would probably also lend themselves to a more persona-driven treatment. To optimize your website design for lead generation, you need to put some thought into conversion.

A/B testing 78

A/B testing Angle Up-sell Campaign 78

ConversionXL

MAY 15, 2018

Instead, we resort to absurdly complicated explanations we’d never use in a real, everyday conversation, stuff like: “We synergize next-generation micro- and macro-technologies, revolutionizing the landscape of business solutions in the cloud.”. free answer to this question. Product Type Your Visitors Are Looking For ] that.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

JULY 1, 2014

Conversions are mostly about being relevant to your customers. Your conversion rate, a/b testing results, scroll depth, heat maps etc – they all give you concrete numbers and facts. This is about identifying friction again, coming from a different angle. So you better know your customers, and know them well.

Customers 76

Customers Lead generation A/B testing Start-ups 76